Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Paul Hobcraft
SEPTEMBER 14, 2018
Technology is radically altering our need for innovation. We see increasingly innovation is feeding off the “ digital response rate ” Connecting technology and innovation is altering how we should re-access organizations ability to build out. I got a lot out of that mapping that is continuing to take my thinking out.
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The BMI Lab Blog
JULY 28, 2022
However, a business model shouldn’t be innovated or improved ad-hoc in a “one-and-done” fashion – instead due to its importance and the dynamic changing market conditions it should be updated and checked continuously on a regular basis. Harvard Business Review. MIT Sloan Management Review. Harvard Business Review.
Tim Kastelle
MARCH 13, 2016
On top of this, from an incumbents’ point of view, there are legitimate reasons for rejecting a new technology. But incumbents would be willing to make changes if a new technology proves to be truly disruptive and the long-term benefits are worth it. Digital Transformation. Even fewer are actually investing in them. (…).
Innovation 360 Group
SEPTEMBER 6, 2015
New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities).
Planview
FEBRUARY 22, 2017
the estimated cost of customers switching due to poor service is $1.6 It doesn’t matter if you’re B2B or B2C, people talk. With the advances in technology we have at our disposal today, customers expect speedy response times from companies. In the U.S., Source: Accenture. And when they talk, others listen. Probably not.
Planview
FEBRUARY 22, 2017
the estimated cost of customers switching due to poor service is $1.6 It doesn’t matter if you’re B2B or B2C, people talk. With the advances in technology we have at our disposal today, customers expect speedy response times from companies. In the U.S., Source: Accenture. And when they talk, others listen. Probably not.
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