article thumbnail

Redefining Conflict Resolution: The Design Thinking Way

Tullio Siragusa

Ideation — Brainstorming Solutions Once the problem is crystal clear, the ‘Ideate’ phase takes center stage. This phase is all about brainstorming potential solutions. In the TechCorp context, they trialed a ‘Project Fusion’, where members from both teams collaborated on a unified pitch to stakeholders.

article thumbnail

The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

Have employees regularly brainstorm ideas outside their domain. Set up internal incubators for passion projects. Test products extensively before launch, collect first-hand customer feedback, brainstorm with engineers — don’t lose touch with the details. This hands-on approach fuels innovation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Step 3: Brainstorm Potential Solutions With the problem defined, it’s time to brainstorm potential solutions. In a B2B professional services environment, lead scoring can be used to prioritize leads Conclusion It’s important to remember that lead scoring using Design Thinking is not a one-time project, but an ongoing process.

article thumbnail

The Nuanced Art of Leadership: When to Step in and When to Guide

Tullio Siragusa

Gauge the Learning Opportunity  —  Tip: Allow errors that result in significant learning, especially when risks are low.  — E xample: If an employee chooses an inefficient method that doesn’t jeopardize the larger project, it can be a valuable lesson in efficiency for the future.

article thumbnail

Beyond the Daily Grind: How Design Thinking Can Illuminate Your Life’s Purpose

Tullio Siragusa

Ideate — Explore Possibilities Design Thinking encourages brainstorming and exploring multiple solutions. Example: Now that you have a clear goal, brainstorm various ways to achieve it. This could involve volunteering, pursuing a hobby, or taking on a side project. Apply this to your purpose-finding journey.

article thumbnail

Innovative Leadership in Circular Economy Initiatives: Paving the Way for Sustainability

Tullio Siragusa

Strategies: Lead with Conviction: Demonstrate the long-term benefits of circular models through pilot projects and success stories. Involve employees in brainstorming sessions to find circular solutions, making them active participants in the transition.

article thumbnail

30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

Although at the time I got involved in my first web-related project, I wasn’t aware that the internet would spawn a whole new way of working and living for just about every person on earth. Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. Manage a project.