Tullio Siragusa

NOVEMBER 27, 2023

Strategies for Effective Bottom-Up Systems Implementing a bottom-up approach requires thoughtful strategies to ensure its success: Encouraging Open Communication: The cornerstone of a bottom-up system is open communication. Organizations should be willing to adapt their strategies based on employee feedback and changing circumstances.

System 62

System Case Study Policies Culture 62

IdeaScale

AUGUST 29, 2018

When I was doing my MBA in the early eighties, the London Business School did not offer a single course on innovation. Over two years I believe we went through just one case study on how to produce and market a new technology (it was on fiber optics). Others define innovation as entrepreneurship – starting a new business.

Innovation 180

Innovation Case Study Roadmap Entrepreneurship 180

Tullio Siragusa

MARCH 25, 2024

At the heart of this transformative approach are innovative leaders who are rethinking business models, engaging stakeholders, and driving change towards more sustainable practices. Strategies: Lead with Conviction: Demonstrate the long-term benefits of circular models through pilot projects and success stories.

Leadership 62

Leadership Policies Culture Collaboration 62

Tullio Siragusa

DECEMBER 5, 2022

Sales enablement is a strategy that focuses on providing sales teams with the tools, resources, and training they need to be more effective in their roles. Marketing materials, such as brochures and case studies. Salespeople are still needed to provide the personal touch, to build relationships and to close the deals.

Generative AI 71

Generative AI Case Study Design Thinking Artificial Inteligence 71

Tullio Siragusa

SEPTEMBER 25, 2023

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Implement & Evolve Implement your strategies. Periodically revisit your strategies, ensuring they align with your brand personality.

Design Thinking 118

Design Thinking Tips Design Training 118

Tullio Siragusa

MARCH 6, 2023

By starting with empathy and understanding the needs of both sales and marketing teams, Design Thinking can create a shared vision and joint strategy that aligns with the goals of both functions. This strategy should outline how the two functions will work together to achieve the shared vision.

Design Thinking 117

Design Thinking Design Marketing How To 117

Tullio Siragusa

DECEMBER 11, 2023

Sustainable Business Practices and Innovation: The Path Forward In an era where climate change and environmental degradation are pressing issues, sustainable business practices are no longer just commendable — they are crucial. Case Studies IKEA: The Swedish furniture giant has committed to becoming climate positive by 2030.

Trends 48

Trends Innovation Case Study Resources 48