Change Marketing Technical Review White Paper 
Paul Hobcraft
FEBRUARY 20, 2022
The critical interplay among innovation, business models and change. One such collaboration was around the interplay of innovation with business models and change. From our perspective, innovation almost always impacts three constituents: the customers, the competitors or market, and finally the innovator itself.
Paul Hobcraft
JANUARY 24, 2023
It was from a white paper “ Accelerating Sustainable Energy Innovation , released in May 2018 and prepared in collaboration with KPMG. Energy innovation systems need a really much stronger and more effective push to deliver a broad range of technologies and solutions to the market faster than what is happening today.
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Tullio Siragusa
JANUARY 2, 2023
Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.
IdeaScale
JUNE 13, 2019
There has also been cultural reporting bias in favor of male inventors, despite the countless female innovators involved in some of the biggest technological advances in history. The device is now used internationally to prevent blindness due to cataracts, which affect around 25 million people in the U.S. Marie Curie.
Paul Hobcraft
AUGUST 20, 2015
They become fixed, rigid and locked into their established ways, not adapting to the changes occurring around them. If we can’t adapt to changing times, we simply struggle to survive, that is the growing reality operating in today’s environment. We hear far too much about the need to transform and change.
Moves the Needle
DECEMBER 20, 2018
For those of us who have seen countless traditional businesses disrupted, such a lack of diligence is concerning. As a service to my fellow change agents, I would like to offer the following rundown of organizations that are nonetheless leading the charge of innovation and digital transformation, heading into 2019 as a due diligence tool.
Paul Hobcraft
DECEMBER 22, 2021
So I hope I can help fill those gaps and explore the what, why and how of having a dynamic functioning design and structured process to meet today’s demanding and highly energetic world of constant change. This specific conversation ( LINK here ) is about 19 minutes. We need to remain “open” to what and how we process this.
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