The Innovation 'Function'
Imaginatik
SEPTEMBER 11, 2015
In that vision of the “innovation funnel” the idea is at the end… the goal. Attempts to harness or direct that creative energy are not only futile, but actually impede the process. Crowdsourcing ideas from people who haven’t been told, “you can’t do that!” The COO is focused on supply chain, etc. It’s complicated and imperfect.
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