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The Innovation 'Function'

Imaginatik

In that vision of the “innovation funnel” the idea is at the end… the goal. Attempts to harness or direct that creative energy are not only futile, but actually impede the process. At Imaginatik, we refer to these different values as “currencies” when we are modeling the “value” of a project or a portfolio of innovation projects.

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Why Innovation Maturity Matters

Imaginatik

For many companies, the desire to be more innovative is driven by a strategic issue – flat-lined growth, competitive threats, industry upheaval, etc. But this is very different from being an organization that understands, across the board, how to innovate together. This may seem sensible…and it is.

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Strengthening the Organization and Accelerating Value – a fresh look at Capability Building

Imaginatik

We find that very few – if any – large companies are truly set up to enable innovation to do battle with how the business landscape is evolving. We strongly believe every established company must focus on new capabilities because of two key trends: • Company structures, and therefore customers and areas of competition, are evolving.

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