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The Innovation 'Function'

Imaginatik

In that vision of the “innovation funnel” the idea is at the end… the goal. Attempts to harness or direct that creative energy are not only futile, but actually impede the process. Illustrating that innovation “ecosystem” is really the first step towards developing a mature innovation function.

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Why Innovation Maturity Matters

Imaginatik

For many companies, the desire to be more innovative is driven by a strategic issue – flat-lined growth, competitive threats, industry upheaval, etc. But this is very different from being an organization that understands, across the board, how to innovate together. This may seem sensible…and it is.