Remove Competition Remove Radical Innovation Remove Software Review Remove Survey
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DON’T LISTEN TO YOUR CUSTOMERS!

Innovation 360 Group

Customers tend to use surveys to complain, or negotiate, or tell you what bothered them recently. They thought customers were buying film, chemicals, inkjet cartridges, workflow software, and so on. Kodak’s competition was not just other camera and printer companies, but entirely new innovations like social media.

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Co-creating volume 3

Innovation 360 Group

Both paths are very different from the Market Reader strategy, where organizations evaluate the competitive landscape objectively, using analytics to predict trends and capitalize on opportunities before the window closes. This takes a longer view, making it a good basis for H3 innovations.

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Co-creating volume 3

Innovation 360

Both paths are very different from the Market Reader strategy, where organizations evaluate the competitive landscape objectively, using analytics to predict trends and capitalize on opportunities before the window closes. This takes a longer view, making it a good basis for H3 innovations.