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DON’T LISTEN TO YOUR CUSTOMERS!

Innovation 360 Group

Customers tend to use surveys to complain, or negotiate, or tell you what bothered them recently. They thought customers were buying film, chemicals, inkjet cartridges, workflow software, and so on. Kodak’s competition was not just other camera and printer companies, but entirely new innovations like social media.

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Co-creating volume 3

Innovation 360 Group

Strategical Metrics cover top-level analysis of how well the innovation project is really moving the organization in the direction of its goals. Progress on these metrics should be reviewed every 6-12 months and they include questions like: Which aspirations will help us in delivering on our strategic initiatives?

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Co-creating volume 3

Innovation 360

Strategical Metrics cover top-level analysis of how well the innovation project is really moving the organization in the direction of its goals. Progress on these metrics should be reviewed every 6-12 months and they include questions like: Which aspirations will help us in delivering on our strategic initiatives?