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The Innovation 'Function'

Imaginatik

In that vision of the “innovation funnel” the idea is at the end… the goal. Attempts to harness or direct that creative energy are not only futile, but actually impede the process. Illustrating that innovation “ecosystem” is really the first step towards developing a mature innovation function.

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Why Innovation Maturity Matters

Imaginatik

This is important because for almost any large organization today (even the “innovative” ones), the ability to innovate consistently across the business, at both local and global scale, is patchwork at best. But this is very different from being an organization that understands, across the board, how to innovate together.