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The Innovation 'Function'

Imaginatik

In that vision of the “innovation funnel” the idea is at the end… the goal. Attempts to harness or direct that creative energy are not only futile, but actually impede the process. At Imaginatik, we refer to these different values as “currencies” when we are modeling the “value” of a project or a portfolio of innovation projects.

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Why Innovation Maturity Matters

Imaginatik

A culture of innovation may exist in certain pockets (such as within the engineering culture of many tech firms), or a declared group may already be doing great work on specific innovation projects. But this is very different from being an organization that understands, across the board, how to innovate together.

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Strengthening the Organization and Accelerating Value – a fresh look at Capability Building

Imaginatik

Where are these issues being considered within the current innovation process? • How is customer insight and feedback coming into your organization, then being leveraged in the innovation process? Is innovation at your company considering both incremental pain points as well as long-term growth?

Trends 100
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Learning to be Innovative – Future Building’s Crucial Role in Driving Innovation Impact

Imaginatik

These insights are starting points for future narratives that are compelling, actionable, and flexible – and which serve as direct inputs into the innovation process. Left to our own devices, most of us take shortcuts in the “visioning” process. to explore counterfactuals suggested by the original insight. Get the facts!

Learning 100