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What Is Corporate Social Innovation? Understanding the New Driver of Change

IdeaScale

The need for a socially appropriate goals and actions of a corporation has given rise to corporate social innovation where companies form partnerships with NGOs. What Is Social Innovation? Merely doing something that is deemed to be good is not social innovation. How to Drive Social Innovation?

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. This incident became a cautionary tale about the importance of fostering a culture where employees feel empowered to speak up.

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Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue

Tullio Siragusa

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115
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25 years of Innovation- how has it evolved? Has it been successful?

Paul Hobcraft

This collaborative approach taps into external expertise, reduces development costs, and accelerates innovation cycles. Harnessing the Power of Data and Analytics: The rise of big data and analytics has transformed innovation by providing unprecedented insights into customer behaviour, market trends, and competitive landscapes.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

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Exploring the Global Smart Cities Market: Software Opportunities

Tullio Siragusa

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. Let’s explore the market opportunities by categories and regions.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.