New innovation realities require new mindsets and tools
Jeffrey Phillips
OCTOBER 6, 2016
Whole Product This is an "oldy but a goody" as my father likes to say. Geoffrey Moore developed the concept of the "whole product" in the 1980s and the concepts are still true today, especially in high tech fields. Whole product refers to the idea that the majority of customers don't want to buy untested, unproven technologies.
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