Top Jobs to be Done Books (JTBD)
InnovationTraining.org
SEPTEMBER 27, 2021
Jobs to be Done: A Roadmap for Customer-Centered Innovation. Another book by Clayton Christensen (and fellow author Michael Raynor), The Innovator’s Solution expands on the idea of disruption and how organizations can become disruptors themselves to drive innovation. Get it here. Get it here.
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