BrainZooming

OCTOBER 11, 2016

In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s?

Strategic Thinking 40

Strategic Thinking Exercises Analysis Underperforming Technical Team 40

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

APRIL 21, 2017

For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

SEPTEMBER 13, 2016

While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. Employee Leader Strategy. Help employees develop as leaders.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Expect turnover in the team.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

NOVEMBER 2, 2015

Walmart, a brand often immersed in debates about poor employee treatment, is piloting new training for both front-line employees and in-store managers. Department managers are receiving training, greater authority, and latitude to manage their department teams. That does not mean everyone determines and forms strategy.

Training 40

Training Leadership Underperforming Technical Team Strategy 40

BrainZooming

FEBRUARY 22, 2016

The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy. As regular Brainzooming readers understand, we’re proponents for using structure (instead of blank pieces of paper) to make it easy for any employee to successfully contribute to developing strategy.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40