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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?

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Product Hunt Columbus Recap – Grypmat, Yubi Beauty, and Shuffle!

Taivara

Product Hunt Columbus is proudly sponsored by: Assisting startups and small businesses, advising on both legal and practical operations issues. Helping companies compete in a rapidly changing digital world through everything from Software Design & Development, New Product Strategy, and Corporate Innovation.

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Strategic Thinking Exercise – A SWOT Analysis to Push Thinking

BrainZooming

In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s?

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Strategic Thinking Exercises – 3 Responses to New Ideas

BrainZooming

While this constraint may seem (and actually be) ridiculous, it shaped how the Brainzooming method developed. What this suggests for you is that when working with a team, you don’t necessarily have to be ready to respond by saying ideas and concepts are good or bad. FREE Download: “Results!!!

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Strategic Thinking Exercise – Use a New SWOT Nobody Expects

BrainZooming

Here is a way you can turn a typical strategic thinking exercise into something new and fun that both adds variety to your strategy meeting AND could trigger some new ideas to get our strategy out of a rut! It highlights your organization’s strengths, weaknesses, opportunities, and threats. FREE Download: “Results!!!

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5 Employee Engagement Ideas When Turnover Is High

BrainZooming

FREE Download: “Results!!! Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategic planning and then turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. Employee Leader Strategy. Help employees develop as leaders.