Five reasons why few companies are data driven
Jeffrey Phillips
JULY 11, 2023
For years now, we've heard of the importance of becoming a "data driven" organization. Being data-driven, we are told, means making decisions not based on gut instinct or what managers believe is true, but based on evidence, on hard data. This, it would seem, should be simple. After all, businesses have had robust IT systems and teams for years. The advent of ERP in the 1990s and beyond created sweeping systems that automated many sectors of the business.
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