The Creative Challenge of Changing Culture at IBM
IdeaScale
OCTOBER 16, 2023
Excerpted from the book: Idea Stormers, How to Lead and Inspire Creative Breakthroughs (Wiley Jossey-Bass) by Bryan Mattimore Facilitating Genuine Employee Involvement at IBM There is no tougher organizational challenge than changing a culture. Just ask any CEO or company president. Even the most powerful executive can feel surprisingly powerless when it comes to changing [.
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