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3 Traps of common market research methods

Moves the Needle

Here’s why: Modern market research methods, like Lean Startup, do a great job of focusing on customer-centric discovery. It generates insights through empathy (one of the 3 E’s of Lean Innovation, see 5 Ways to Spark Innovation at Your Organization ). Generate Insights, Scope Out a Product, Then Build vs.

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VRMotion — An Invention to Innovation Case-study

Leanstack

Fabi is a Cisco engineer and an avid supporter of “Running Lean,” which is how we first met over a Skype call. Following this trail led him to the engineer behind the project — Thanos Kontogiannis. His next task was building a frame for the simulator. It passed the test. Roger, Carmen N.,

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The Power of Bottom-Up Systems in Organizational Success

Tullio Siragusa

It’s been so successful that it has inspired the Lean Manufacturing movement worldwide. This might involve team-building activities, workshops on collaborative working, and visible support from top leadership for the new culture.

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