Balancing Innovation via Organizational Ambidexterity – Part 3
Integrative Innovation
AUGUST 1, 2014
There are two reasons for our suggestion: In our view, innovations are not successful just by the fact that they cleared all the stages within the funnel. As Geoffrey Moore [2] has pointed out, breakthrough innovations need to “cross the chasm” between the initial customers and the majority of the market.
Let's personalize your content