Finance Marketing Product Development Underperforming Technical Team 
Idea to Value
OCTOBER 21, 2020
Partners and team. The first potential pitfall after having the spark of the first idea is not having a clear problem statement of the issue your idea solves and researching whether someone else has solved that problem and penetrated the market already. The number one reason why startups fail is insufficient need for their product.
Paul Hobcraft
NOVEMBER 1, 2023
To support you in building out your innovation competencies, capabilities and capacity that requires a deeper investment in skill development in a culture of continual learning. Share instances where timely knowledge acquisition has led to breakthroughs or market leadership to strengthen ecosystem thinking and design further.
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Leapfrogging
FEBRUARY 28, 2024
From healthcare to finance, AI’s ability to process vast amounts of data at unprecedented speeds has revolutionized traditional practices. With AI’s predictive analytics, machine learning algorithms, and natural language processing, leaders and innovators are unlocking new potentials in understanding user needs and market trends.
Idea to Value
MARCH 25, 2019
The word ‘corporate innovation’ is becoming an increasingly popular buzzword, but for the most forward-thinking companies, it represents the future of the business and a significant spend on research and development. This will allow the corporate to more rapidly apply the benefits of the collaboration and develop the business.
Innovation in Practice
MAY 23, 2016
For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or management board. In other words, marketing has a “seat at the table.”. Eventually, the manufacturing team will step in and take over forecasting.
Moves the Needle
OCTOBER 4, 2018
Download this case study to save for your records or to show to your leadership team here: Download Case Study. This disconnect leads organizations down the wrong path toward producing products and services that no one really wants , because they aren’t using evidence (data + insights) to guide their product development.
Adam Hartung
DECEMBER 13, 2015
From humble beginnings, DuPont became well known as a leader in Research & Development, a consistent leader in patent applications, and the inventor of products that proliferate in our lives from nylon to Teflon pans plastic bottles to Kevlar vests. And it is too bad the leadership wasn’t in place to save it.
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