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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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Successful Product Development Campaigns Highlight the Power of Crowdsourcing

IdeaScale

Smart crowdsourcing yields successful product development. Product design teams can often feel they lack the most important voice in the process: The consumer. Crowdsourcing brought Obsidian closer to its audience and freed it from the need for outside financing at the same time.

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Customers Prefer to Crowdfund Products They Can Improve

Harvard Business Review

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

Analysis 116
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Working together to shape innovation for meaningful change

Paul Hobcraft

Gains Gains for Building a Business Case for Change : Mergers and Acquisitions : Apply your business case skills to identify potential targets, conduct due diligence, and present compelling reasons for mergers or acquisitions to complement internal innovation developments. Embrace the diversity of opinions to gain different opportunities.

Change 173
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Ten pitfalls inventors face and tips for avoiding them

Idea to Value

The first potential pitfall after having the spark of the first idea is not having a clear problem statement of the issue your idea solves and researching whether someone else has solved that problem and penetrated the market already. The number one reason why startups fail is insufficient need for their product. Not starting.

Tips 264
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Wolters Kluwer Podcast – How Innovation Awards Can Fuel Business

IdeaScale

Wolters Kluwer serves a broad range of demanding markets, including healthcare, legal, accounting, compliance, and finance industries, with an enormous range of products including cloud computing, software, publishing, outreach materials, and more. They go live in the market, or they go live internally.”

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New Year’s Resolution: Catch Up on These Must-Read Innovation Blogs from 2019

IdeaScale

Check out our top innovation blogs from 2019 for tips on transforming your product, process, market, and more. Brainstorming is where innovation and product development strategy begin, but sometimes you need a little push to get started. Crowdsourcing is a great way to assemble data for product innovation.