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Why “Path-to-Value” is Crucial for Corporate Innovators

Imaginatik

Recent conversations with a new Imaginatik client, from late 2017, have stuck with me these past few months. It highlights the importance of a new concept that every corporate innovation leader needs to internalize: the Path-to-Value for each innovation. Executives are hoping for big things from the innovation group.

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The Innovation 'Function'

Imaginatik

In that vision of the “innovation funnel” the idea is at the end… the goal. At Imaginatik, we call this the “fluff and magic” vision of innovation where value can only be created by anointed innovation/design Shamans toiling in exposed brick and beam lab/temples. The HR Head values retention and employee satisfaction.

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The False Promise of “Free” Innovation Software

Imaginatik

Getting ideas is easy,” their group CIO said to me. The challenge is having rigor into how to assess and prioritize them, aligned with what we want to innovate around. Without that, frankly, what good is a platform, or any innovation program?”. And quite possibly jeopardizing the future of your innovation program.

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Why Innovation Maturity Matters

Imaginatik

Senior leadership therefore develops a strategic plan for innovation, appoints a corporate innovation leader, and provides that leader with the resources deemed necessary and appropriate for success. The most common mistake: leadership doesn’t factor their organization’s Innovation Maturity level into the equation.

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The Four Types of Innovation Metrics

Imaginatik

Very few innovation programs have the luxury of waiting multiple years before delivering quantifiable results. Measuring innovation requires partners. Demonstrating the effects of a strong innovation program typically depend on active involvement from other units and functions in the company. Process efficiencies.

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Beyond Flavor of the Month: Managing Idea Challenges as a Repeatable Program

Imaginatik

An Idea Challenge is a structured process to collect new ideas from large groups of people – employees, customers, partners, or other stakeholders. Though they often deliver some success, organizations often struggle to take the challenge beyond the initial project, and into a complete innovation program.

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Strengthening the Organization and Accelerating Value – a fresh look at Capability Building

Imaginatik

Embedding an effective innovation program in your company requires a fresh look at capabilities. We find that very few – if any – large companies are truly set up to enable innovation to do battle with how the business landscape is evolving. But Information Technology doesn’t seem like the right category to group them into.

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