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The Innovation 'Function'

Imaginatik

In that vision of the “innovation funnel” the idea is at the end… the goal. At Imaginatik, we call this the “fluff and magic” vision of innovation where value can only be created by anointed innovation/design Shamans toiling in exposed brick and beam lab/temples. Any organization can be innovative.

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Why Innovation Maturity Matters

Imaginatik

Senior leadership therefore develops a strategic plan for innovation, appoints a corporate innovation leader, and provides that leader with the resources deemed necessary and appropriate for success. The most common mistake: leadership doesn’t factor their organization’s Innovation Maturity level into the equation.

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Towards a New Language of Value - from the perspective of business ecosystems

Imaginatik

Mark, CEO of a Fortune 50 company, was fielding questions from Wall Street regarding the amount of investment he was putting into different types of innovation, particularly what his company calls “WoW-based Innovation” – e.g., breakthrough innovation designed to create net new lines of business greater than $500 million / year.