Top Jobs to be Done Books (JTBD)
InnovationTraining.org
SEPTEMBER 27, 2021
The Jobs to be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. Find techniques to make offerings that people want and strategies that make people want your offering. Jobs to be Done: A Roadmap for Customer-Centered Innovation. This classic guide to JTBD by Jim Kalbach packs a powerful punch.
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