Top Jobs to be Done Books (JTBD)
InnovationTraining.org
SEPTEMBER 27, 2021
Jobs to be Done: A Roadmap for Customer-Centered Innovation. Using case studies and plenty of advice, Ulwick will explore how to use customer input to identify ideas, technologies, and solutions that will create the most customer value and lead to unique product and service breakthroughs. Get it here. Get it here. Get it here.
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