The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source
Innovation in Practice
JANUARY 4, 2021
Research from the University of Chicago. This insight comes from a University of Chicago research by Dr. Tanya Menon called Tempting Innovation, Tainted Innovation. The minute that idea is tagged, everybody in the room will now judge the idea depending on how they feel about the source. . Sounds absurd, right?
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