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Generative AI, ChatGPT and Large Language Models: A 101

Acuvate

Today, Language Models (LLM) are not only making enterprise decisions and operations efficient and straightforward, but they are also composing prose, poetry, and even generating images! ChatGPT stands out as a powerhouse in the realm of Generative AI. What are Large Language Models (LLM)?

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Generative AI – The End of Empty Textboxes

TechEmpower Innovation

It means wasted advertising spend and lost goodwill. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. In the pre-LLM era, an empty textbox was a tough challenge.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Office of Civil Rights.

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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. At Brunner, we manage paid search engine marketing (SEM) for clients of all types with significant monthly spends.

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What Is Programmatic Job Advertising?

ExactHire - Innovation

Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad ? The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising.

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Leverage the Power of Google with Revolutionary New Ad Format, Performance Max Advertising

Brunner

It specializes in generating online conversions across all these channels – think of it as “machine learning on steroids” across the whole Google ecosystem. By covering a large portion of Google’s content out of a single campaign, advertisers can more easily scale their ads across the internet. Next Steps.