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Big Data: get to know your customer to generate more business

mjvinnovation

In this context, Big Data provides important data about customer behavior. Big Data refers to data that grows unstructured and exponentially in the world and is driven by three factors: volume, variety and data rate. ” Guide the management and implementation of Big Data.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. In addition to technology, the next-generation mobility playbook must be based on personalized transportation experiences that can be monetized under a new set of business models. Challenge 2 : Automakers will need new ways to differentiate the next-generation mobility offerings.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. In addition to technology, the next-generation mobility playbook must be based on personalized transportation experiences that can be monetized under a new set of business models. Challenge 2 : Automakers will need new ways to differentiate the next-generation mobility offerings.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. In addition to technology, the next-generation mobility playbook must be based on personalized transportation experiences that can be monetized under a new set of business models. Challenge 2 : Automakers will need new ways to differentiate the next-generation mobility offerings.

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Michael Brunner is Named Honoree in Pittsburgh’s 2020 Smart 50 Awards

Brunner

It was over thirty years ago, when Michael got into the advertising business , but his foresight and progressive thinking didn’t stop there. . 1991: Michael saw the value in big data before it was big and made Brunner’s first acquisition, a database marketing firm .

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Virtual Reality and Subliminal Marketing

Daniel Burrus

At the same time, there will be those who feel instantly compelled to compare the technology to such fads as the first 3D television. Subliminal advertising has the capability of wielding a much deeper impact with VR. The advertisers placed a billboard of people yawning at a busy metro station in Sao Paulo.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

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