The Importance of Staying Scrappy in an AI-Driven Era
Tullio Siragusa
OCTOBER 9, 2023
As AI and sophisticated systems become the norm, it’s essential for organizations to retain their creative spirit, agility, and grit. Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions. Testing a new marketing tactic may get delayed due to legacy system constraints.
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