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Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients.

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Propel Your Innovation Strategy into Overdrive with Big Data

IdeaScale

Big data has been a foundation of innovation ever since the first suggestion box was put out. Since then, the data set has only kept growing, until now you can filter thousands or even millions of data points. How do you effectively use big data to drive innovation? Collect Only Relevant Data.

Big Data 157
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Big Data AND Consumer Anthropology

Michael Roberto

We shouldn't be choosing between leveraging big data to make decisions vs. conducting in-depth qualitiative research about our customers. As market researcher and Kellogg Professor Gina Fong states, "“Big data’s having a real moment right now.

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Social Networks and Big Data: the best strategy for getting to know your customers

mjvinnovation

This is because the volume of daily data produced in these virtual environments is a real gold mine for companies prepared to prospect for it. Keep reading to understand how you can benefit from the combination of Social Networks + Big Data. Social Networks: the gold mine of data. And Big Data is the tool for the job. ?

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The Automotive Industry’s Big Data Challenge (Part 1)

Corporate Innovation

In this two-part series, we will discuss the big data challenge facing the automotive industry. The pieces are the result of my work in the industry helping corporations with their innovation and big data strategies. There is much less conversation about the fifth dimension.

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The Automotive Industry’s Big Data Challenge (Part 1)

Corporate Innovation

In this two-part series, we will discuss the big data challenge facing the automotive industry. The pieces are the result of my work in the industry helping corporations with their innovation and big data strategies. There is much less conversation about the fifth dimension.

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The Automotive Industry’s Big Data Challenge (Part 1)

Corporate Innovation

In this two-part series, we will discuss the big data challenge facing the automotive industry. The pieces are the result of my work in the industry helping corporations with their innovation and big data strategies. There is much less conversation about the fifth dimension.