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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Tradition vs. Design Traditional methods of post-merger integration typically involve a top-down approach where the acquiring company imposes its processes and procedures onto the acquired company. In this blog you’ll find practical tips for unifying sales and marketing functions using Design Thinking.

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Working in, Working on, Working for the business

Jeffrey Phillips

In a previous blog post, I wrote about the differences between working "in" the business for strategy and innovation versus working "on" the business for strategy and innovation. In vs On vs Running When you are "in" the business, you may neglect the aspects you would consider if you were in the "on" perspective.

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Innovation Accounting – The Second System

IM Insights

Tactical Innovation Accounting . 32:00) Innovation Portfolio vs Portfolio. (40:30) 42:30) The funnel is the execution of the innovation strategy . (43:00) MORE ABOUT THE COURSE Don’t miss an episode and sign up to our innovation blog for the latest on Innovation Accounting, Lean Startup and Innovation Ecosystem Design.

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The 21 Best Business Strategy Blogs

CMOE

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. Every individual in the organization, from front-line worker to Chief Executive Officer, is responsible for implementing the strategy and ensuring the organization’s success.

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My Innovation Management Summer Reading: Ideas are Free.

KindlingApp

I was introduced to these innovation management resources a few months ago when two clients, both referencing The Idea-Driven Organization , came to Kindling looking for a software solution to evolve their innovation strategy. An eight-step process for developing an innovation management strategy. I was hooked from the beginning.

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6 Business Future-Proofing Lessons We Have Learned The Hard Way

The Human Factor

Business blogging. The business owners write or commission daily SEO blog content that they incorporate into their newsletters. BCP vs DRP. This means, what is your overall approach to risks you face, in order to achieve your long-term strategy. Client calling. Take a look at these newsletter examples.

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Experience Themes

Boxes and Arrows

Typically, a story theme is expressed as a value (greed), an opposition (freedom vs. security), a value plus a cause (justice is restored when the truth is revealed), or simply a very strong gut feeling of what the story is ultimately about. The form can vary widely, and often depends on the bent of the writer or the type of story.

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