How Marketers Can Adapt to LLM-Powered Search
Harvard Business Review
MAY 24, 2024
Increasingly, using apps such as ChatGPT or Perplexity, or search portals such as Google’s Search Generative Experience (now AI Overviews) or Bing’s Copilot, customers will learn about products and brands through natural-language outputs. The authors present three ways for marketers to rise to this challenge.
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