BrainZooming

JUNE 28, 2016

We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches.

Exercises 65

Exercises Strategy Strategy Collaboration 65

BrainZooming

OCTOBER 11, 2016

Being a leading instigator for market disruption ? What are OPPORTUNITIES relative to: Market needs that we have yet to address ? Entering new markets where our brand would have an underdog’s advantage ? Faster Strategy through Collaboration. Mike Brown. FREE Download: “Results!!!

Strategic Thinking 40

Strategic Thinking Exercises Analysis Underperforming Technical Team 40

BrainZooming

SEPTEMBER 9, 2016

Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. Look at how many strategies and tactics you actually implemented this year, and use that as the threshold for how deeply detailed your plan for next year should be.

Analysis 40

Analysis Strategic Management Strategy Strategy 40

BrainZooming

MARCH 21, 2016

To complement the in-person workshop content, The Brainzooming Group collaborated with Breanna Jacobs at GSMI, the Brand Strategy Conference producer, to publish a new free branding strategy eBook called, “Engaging Employees as an Internal Brand Team: 3 Actionable Strategies.”.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

Innov8rs

FEBRUARY 13, 2023

Here, different roles have ‘innovation’ in their job title, and the company is also very open to collaboration with others. In fact, a few years ago, the company created i2M, or “Innovation to Market”, an incubator for digital ventures. MANN+HUMMEL has adopted a slightly different approach.

Disruption 52

Disruption Project Design Roadmap 52

BrainZooming

DECEMBER 2, 2015

If the market learns about a new brand promise before employees, they aren’t in a good position to bring the brand promise to life for customers – and they may even wind up undermining it, as in the United Rising episode. A brand starts by understanding what the market perceives about it and how much latitude it has to change.

Strategy 40

Strategy Strategy Engagement Marketing 40

Boxes and Arrows

NOVEMBER 17, 2015

The key is being willing to collaborate and get outside of our comfort zone. Whether the customer is an individual consumer or an internal partner, your success depends on communicating what a product is and why someone should care. Embracing marketing is a powerful way designers can lead product strategy.

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

BrainZooming

FEBRUARY 22, 2016

We turn that input into a collaborative vision statement. The idea of a leader collaboratively determining the direction organization should go is rare. But making fifty top executives “guess” and articulate what the CEO already thinks (which is very common) is a recipe for wasted time and a frustrating strategy meeting.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

BrainZooming

NOVEMBER 13, 2015

Creating Strategic Impact” Leaders are looking for powerful ways to engage strong collaborators to shape shared visions. They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.

Strategy 40

Strategy Strategy Guidelines Engagement 40

Qmarkets

JULY 8, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. They get to market faster by acquiring ready-made and tested products.

Innovation 40

Innovation Survey Crowdsourcing Idea Management 40

Qmarkets

APRIL 24, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. They get to market faster by acquiring ready-made and tested products.

Innovation 40

Innovation Survey Crowdsourcing Idea Management 40

BrainZooming

SEPTEMBER 13, 2016

That incident and a since strategic desire to live behind (and not in front of) the Brainzooming brand means we’ve not addressed pursuing a thought leadership strategy as a topic here – other than Woody Bendle’s hilarious and completely on target take about “So You May Be a Thought Leader.”

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

BrainZooming

JANUARY 29, 2016

We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs. What are Strategic Objectives?

Strategic Thinking 40

Strategic Thinking Strategy Strategy Exercises 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Entrepreneurship 40

BrainZooming

APRIL 21, 2017

Creating Strategic Impact” Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

JULY 6, 2017

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. Advertising relates to marketing strategy. via Shutterstock.

Strategy 15

Strategy Strategy Comparison Conference 15

BrainZooming

JULY 12, 2016

Business growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas?

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

NOVEMBER 2, 2015

That does not mean everyone determines and forms strategy. However, it does suggest the value of all employees having enough of a big picture understanding of the organization, its customers, markets, and competitors to see what they do and the environment in which they do it in a strategic context.

Training 40

Training Leadership Underperforming Technical Team Strategy 40

Planview

JANUARY 22, 2024

Trend #2: Measuring the Product Portfolio Differently The considerations for measuring product success in the marketplace are evolving beyond traditional criteria like revenue, market share, and customer satisfaction. Factors influencing product development and delivery, like environmental impact (e.g.,

Product Development 69

Product Development Innovation Management Management Trends 69

Planview

AUGUST 23, 2022

The tricky part is that this must all occur regularly and simultaneously — from innovation prioritization to planning, execution, and in-market analysis — to ensure accelerated investments meet market demand. But in the competitive market, companies can’t afford to invest in the wrong areas or miss their launch dates.

Industry 52

Industry Software Review Software Developers Software Development 52

Planview

DECEMBER 28, 2022

Organizations that lead the pack have two things in common: an airtight alignment between investment spending and business strategy and a formal scoring model in place to determine any in-market product changes. Bridge the Gap Between Product Strategy and Delivery.

Management 52

Management Analysis Agile Strategy 52

Boxes and Arrows

NOVEMBER 13, 2018

Onward Search provides a useful overview of the UX design job market in infographic format. If we go by the stats, the market for UX designers could not be hotter. The course provides ample opportunity for cross-disciplinary collaboration and project work that reflects real business challenges.

Design 93

Design Technical Review Software Review Course 93

Qmarkets

JULY 8, 2017

Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies. This is what many large organizations do. Challenges in Tech Scouting.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Qmarkets

APRIL 24, 2017

Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies. This is what many large organizations do. Challenges in Tech Scouting.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Anaqua

JANUARY 11, 2018

Shifting from an IP-centric to a business-centric strategy will ensure that IP directly contributes to the organization’s success. Importantly, larger organizations need to ensure that IP aligns with the business at the individual product/market level. For each product market, there should be a distinct product strategy.

Management 40

Management Software Review Competition Technical Review 40

Acuvate

JANUARY 31, 2023

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. ChatGPT, a language-generation program developed by OpenAI, has received praise for its advanced capabilities and ease of use in fields such as customer service and market research.

Artificial Inteligence 145

Artificial Inteligence Trends ChatGPT Generative AI 145