Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

Marketing 52

Marketing Data Software Review Survey 52

mjvinnovation

FEBRUARY 18, 2020

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

Marketing 52

Marketing Data Big Data Study 52

BrainZooming

APRIL 8, 2016

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Kodi’s presentation focused on fusing creativity and data innovation to drive brand growth. Five Things Your Content Marketing Strategy Should Deliver.

Marketing 40

Marketing Strategy Strategy eBook 40

BrainZooming

JUNE 10, 2016

My natural inclination when it comes to business strategy is to identify what is MOST IMPORTANT and build everything around that. Tie the objectives, priorities, and strategies to a very tight focus for an organization. Granted, it is SO MUCH EASIER to talk about a single-focused business strategy say than it is to actually create one.

Strategy 40

Strategy Strategy Creativity eBook 40

BrainZooming

JUNE 21, 2017

We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.

Strategy 117

Strategy Strategy Strategic Thinking eBook 117

BrainZooming

OCTOBER 13, 2015

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands.

Creativity 40

Creativity Strategy Strategy eBook 40

BrainZooming

JANUARY 21, 2016

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. They highlighted ten different sections to include your strategy plan. The term “go to market” strategy cropped up perhaps fifteen years ago.

Strategy 40

Strategy Strategy Marketing eBook 40

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

MAY 11, 2016

“Let’s start with a clean sheet of paper to boost creativity.”. Talking with a potential client about an already-planned innovation strategy workshop, the going-in innovation strategy called for giving participants “a clean sheet of paper.”. You’ve been thinking a clean sheet of paper innovation strategy maximizes creativity.

Creativity 40

Creativity Strategy Strategy Strategic Thinking 40

BrainZooming

DECEMBER 12, 2017

We were set to work with a client team exploring the customer experience strategy they’d introduce to their internal customers. Each of the four roles were intended to help push the group’s thinking on its customer experience strategy in varied ways. 4 Roles to Push Bold Customer Experience Strategy Thinking. Extreme Creativity.

Strategy 79

Strategy Strategy eBook Strategic Thinking 79

BrainZooming

SEPTEMBER 11, 2017

Ask most business executives about strategy, and they don’t spit out well-articulated strategy statements. Instead, executives talk about customers or growth or cost cutting or new markets or a whole variety of other areas that can contribute to business success. 11 Ideas to Make Planning Strategy More Fun!

Exercises 76

Exercises Strategy Strategy Strategic Thinking 76

BrainZooming

MARCH 6, 2017

From a day-to-day perspective in the corporate world, we didn’t necessarily use objective metrics about creative ideas. After talking with a friend, I think the percent of time you are told to pull back your creative ideas because they are too big and bold may be a good way to assess how your creativity is faring in an organization.

Creativity 75

Creativity Underperforming Technical Team Creative Thinking eBook 75

BrainZooming

MARCH 20, 2017

We share many Brainzooming strategy, innovation, and branding tools. One vital business strategy tool for me personally that I rarely mention directly in workshops is prayer. Prayer (and the humility in asking God for help) are an integral part of my business strategy tool repertoire. Here are two recent examples.

Tools 77

Tools Strategy Strategy eBook 77

BrainZooming

JULY 5, 2017

I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons. 5 Innovation Strategy Lessons Learned as an Entrepreneur.

Strategy 84

Strategy Strategy Learning eBook 84

BrainZooming

SEPTEMBER 23, 2015

While social media and content marketing strategy ideas benefit from new thinking and approaches, you can also incorporate offline best practices that make sense, even if they may seem old. An Offline Way to Plan Online Content Marketing Strategy. to allow creative flexibility? Download it Today!

Marketing 40

Marketing Strategy Strategy eBook 40

BrainZooming

JANUARY 8, 2018

Who should you invite to participate in an innovation strategy workshop ? We’ve written about three important strategic perspectives (general management, functional expertise, and people with creative energy) and three types of voices (traditional, challenger, and emerging) to include in any type of strategy workshop.

Strategy 69

Strategy Strategy Exercises eBook 69

Business and Tech

DECEMBER 8, 2022

Beth Warren SVP Marketing and Retail Strategy, Creative Realities, Board Member, Digital Signage Federation. Digital signage-based experiences are vital to future-proofing retail in ways that allay concerns post-pandemic, lean in to Gen Z, and make life a whole lot more convenient.

LEAN 130

LEAN Technology Trends Data 130

The Inovo Group

NOVEMBER 30, 2020

The tight integration of Strategy, R&D and Innovation – and other related growth functions – is critical for an effective Growth Transformation system. These three functions, as well as many other ancillary activities, collectively comprise an enterprise’s creative energy and drive its growth transformation efforts.

System 52

System Strategy Strategy Underperforming Technical Team 52

BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. During this year’s presentations, I’ll be covering both brand strategy (Thursday) and social-first stories (Friday). 9 Areas to Tune-Up Your Brand Strategy for Peak Performance. Establishing a Clear Market Position.

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

MAY 27, 2016

Or the competitor that drags all the other competitors kicking and screaming into a new market reality. Looking for a Successful Innovation Strategy to Grow Your Business? Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Brainzooming Has an Answer!

Creativity 53

Creativity eBook Strategic Thinking Exercises 53

Business and Tech

DECEMBER 27, 2021

Event marketers must continually adapt and innovate, with an eye on delivering unified live and digital experiences. . I never imagined I’d be contemplating the upside of the global pandemic, but truth is that the tremendous disruption in the event marketing industry has obliged us to imagine and create new concepts in event experiences.

Engagement 130

Engagement Data Industry Marketing 130

BrainZooming

AUGUST 7, 2017

A similar phenomenon applies to brand strategy. But all the while, competitors or market forces you may not even suspect are disrupting your place in the market. 104 Possibilities to Disrupt Your Brand Strategy. 104 Possibilities to Disrupt Your Brand Strategy. 13 Exercises for Disruptive Business Strategy.

Disruption 68

Disruption Strategy Strategy Strategic Thinking 68

BrainZooming

MAY 30, 2017

It’s time to launch an innovation strategy for your organization. How will the innovation strategy eliminate your revenue shortfalls? But, hey, it’s an innovation strategy! As you and your leadership team announce the new innovation strategy, your employees have questions. They know innovation strategies come and go.

Strategy 87

Strategy Strategy Exercises Disruption 87

BrainZooming

AUGUST 10, 2018

Resources are a common barrier to innovation, download the Brainzooming innovation eBook, 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. What is the first innovation strategy question to ask? This Innovation Strategy Gap Should Keep You Up Every Night. 5 Things Amazon Can Teach You about Strategy.

Strategy 45

Strategy Strategy Strategic Thinking eBook 45

BrainZooming

JANUARY 9, 2018

Vickie’s drive to strategize, revise, and improvise in the name of extreme creativity and productivity is as fierce and inspiring as ever, making her a natural choice for an interview on the Brainzooming blog. Now Streaming: Extreme Creativity and Vickie Howell. If I know you there’s a long, long, long-term strategy.

Creativity 0

Creativity Video Project Marketing 0

InnovationTraining.org

NOVEMBER 5, 2019

Explore creative problem solving techniques, activities, and articles. One such approach is creative problem solving, a methodology focused on divergent thinking. One such approach is creative problem solving, a methodology focused on divergent thinking. What is Creative Problem Solving? Creative Problem Solving Articles.

Training 47

Training Creativity Handbook Design Thinking 47

BrainZooming

FEBRUARY 24, 2017

We have released a host of eBooks on strategic planning exercises and ideas to increase collaboration, creative thinking, alignment, and successful implementation. You can download your copies by clicking on the titles or the covers of the eBooks below. Results – Creating Strategic Impact (Download).

Exercises 94

Exercises Tools eBook Strategic Thinking 94

BrainZooming

MARCH 13, 2017

He told me how difficult it is for the organization to consider an innovation strategy. I suggested looking at a version of one of our extreme creativity questions : How can we innovate our processes to test things faster than all our competitors? 2 Ways to Take a Fresh Look at Outside-In Innovation Strategy. The reason why?

Strategy 63

Strategy Strategy eBook Strategic Thinking 63

BrainZooming

JANUARY 5, 2017

This eBook’s questions cover the areas we address here and in our client work, including: Organizational strategy. Branding, naming, and marketing. Creativity. Stimulate creativity (even among people not seeing themselves as creative). Stimulate creativity (even among people not seeing themselves as creative).

eBook 0

eBook Strategic Thinking Tools Creativity 0

BrainZooming

NOVEMBER 4, 2015

I recorded a video for the Specialty Equipment Market Association (SEMA) that ties into my presentation at their conference on creative thinking skills and “Taking the NO Out of InNOvation.”. A big part of improving your creative thinking does not necessarily mean setting aside time to have offsite meetings and generate ideas.

Creative Thinking 40

Creative Thinking Creativity eBook Strategic Thinking 40

BrainZooming

MARCH 10, 2017

The article highlighted innovation strategy options that drug companies are using to instill and support risk-taking behaviors. These companies are trying to motivate researchers facing daunting odds for bringing a drug successfully to market. Letting Go when an Innovation Strategy Isn’t Working.

Strategy 88

Strategy Strategy Innovation Idea Generation 88

BrainZooming

MARCH 21, 2017

Short Story: Look for specifics and things that people can actually do or perform to move creative thinking into action. How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking.

Creative Thinking 61

Creative Thinking Creativity Strategic Thinking eBook 61

BrainZooming

SEPTEMBER 18, 2015

I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. Which leads me to Content Marketing. In what ways are Podcasts the ultimate Content Marketing tactic? Creative Clicks for Podcast Listening. I don’t care.

Marketing 40

Marketing Creativity Course Tips 40

BrainZooming

SEPTEMBER 21, 2016

Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? I’ll be doing workshops on content marketing and collaborative branding strategy. Keep reading for the code!

Conference 40

Conference Marketing eBook Strategic Management 40

BrainZooming

OCTOBER 12, 2016

I also push my creative thinking skills and look through newspaper or magazine articles to inspire ideas. It followed her as she pursued junk at a rural South Dakota hoarders house to look for ideas to fit into her twice-yearly magazine, “Flea Market Style,” and annual “Junk Bonanza flea market festival.”.

Creative Thinking 40

Creative Thinking Creativity eBook Resources 40

BrainZooming

JUNE 18, 2018

If not, it is time right now to download your free copy of Disrupting Thinking – 13 Exercises to Imagine Disrupting Your Brand Before Someone Else Disrupts You! These exercises will push a status quo-loving management team to zoom its markets, value delivery, and business model past obsolescence. More Posts - Website Follow Me:

Exercises 72

Exercises Disruption Strategic Thinking Strategy 72

BrainZooming

MAY 10, 2017

Chatting with a mid-career professional who is at the height of job frustration, she placed a career strategy challenge on the table: “A résumé is supposed to have metrics, but I have no real metrics I can own for my contributions at my day job. I know this isn’t an isolated career strategy challenge. Boost Your Creativity with.

Strategy 0

Strategy Strategy eBook Entrepreneurship 0