BrainZooming

APRIL 8, 2016

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Kodi’s presentation focused on fusing creativity and data innovation to drive brand growth. Five Things Your Content Marketing Strategy Should Deliver.

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Marketing Strategy Strategy eBook 40

BrainZooming

DECEMBER 12, 2017

We were set to work with a client team exploring the customer experience strategy they’d introduce to their internal customers. Each of the four roles were intended to help push the group’s thinking on its customer experience strategy in varied ways. 4 Roles to Push Bold Customer Experience Strategy Thinking. Extreme Creativity.

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Strategy Strategy eBook Strategic Thinking 79

BrainZooming

JUNE 21, 2017

We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.

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Strategy Strategy Strategic Thinking eBook 117

BrainZooming

MARCH 20, 2017

We share many Brainzooming strategy, innovation, and branding tools. One vital business strategy tool for me personally that I rarely mention directly in workshops is prayer. Prayer (and the humility in asking God for help) are an integral part of my business strategy tool repertoire. Here are two recent examples.

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Tools Strategy Strategy eBook 77

BrainZooming

JULY 5, 2017

I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons. 5 Innovation Strategy Lessons Learned as an Entrepreneur.

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Strategy Strategy Learning eBook 84

BrainZooming

OCTOBER 4, 2016

I attended a presentation on cultivating a creative culture delivered by Michael Perman, formerly of Gap, at The Marketing Conference last week in San Francisco. During his keynote, Perman discussed twenty-plus three-day creativity sessions he organized while at Gap. What mix of creative diversity will drive implementation?

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Groups Creativity Conference eBook 91

BrainZooming

MAY 11, 2016

“Let’s start with a clean sheet of paper to boost creativity.”. Talking with a potential client about an already-planned innovation strategy workshop, the going-in innovation strategy called for giving participants “a clean sheet of paper.”. You’ve been thinking a clean sheet of paper innovation strategy maximizes creativity.

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Creativity Strategy Strategy Strategic Thinking 40

BrainZooming

OCTOBER 13, 2015

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands.

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Creativity Strategy Strategy eBook 40

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

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Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

JANUARY 21, 2016

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. They highlighted ten different sections to include your strategy plan. The term “go to market” strategy cropped up perhaps fifteen years ago.

Strategy 40

Strategy Strategy Marketing eBook 40

BrainZooming

FEBRUARY 24, 2017

We have released a host of eBooks on strategic planning exercises and ideas to increase collaboration, creative thinking, alignment, and successful implementation. You can download your copies by clicking on the titles or the covers of the eBooks below. That doesn’t mean you turn over strategy setting.

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Exercises Tools eBook Strategic Thinking 94

BrainZooming

MARCH 13, 2017

He told me how difficult it is for the organization to consider an innovation strategy. I suggested looking at a version of one of our extreme creativity questions : How can we innovate our processes to test things faster than all our competitors? 2 Ways to Take a Fresh Look at Outside-In Innovation Strategy. The reason why?

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Strategy Strategy eBook Strategic Thinking 63

BrainZooming

AUGUST 10, 2018

As with lots of innovation questions, my quick response was we have an eBook for that. Resources are a common barrier to innovation, download the Brainzooming innovation eBook, 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. What is the first innovation strategy question to ask? Case Studies.

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Strategy Strategy Strategic Thinking eBook 45

BrainZooming

MARCH 6, 2017

From a day-to-day perspective in the corporate world, we didn’t necessarily use objective metrics about creative ideas. After talking with a friend, I think the percent of time you are told to pull back your creative ideas because they are too big and bold may be a good way to assess how your creativity is faring in an organization.

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Creativity Underperforming Technical Team Creative Thinking eBook 75

BrainZooming

JANUARY 8, 2018

Who should you invite to participate in an innovation strategy workshop ? We’ve written about three important strategic perspectives (general management, functional expertise, and people with creative energy) and three types of voices (traditional, challenger, and emerging) to include in any type of strategy workshop.

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Strategy Strategy Exercises eBook 69

BrainZooming

MAY 27, 2016

Or the competitor that drags all the other competitors kicking and screaming into a new market reality. Looking for a Successful Innovation Strategy to Grow Your Business? Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Brainzooming Has an Answer!

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Creativity eBook Strategic Thinking Exercises 53

BrainZooming

SEPTEMBER 23, 2015

While social media and content marketing strategy ideas benefit from new thinking and approaches, you can also incorporate offline best practices that make sense, even if they may seem old. An Offline Way to Plan Online Content Marketing Strategy. to allow creative flexibility? The questions may seem daunting.

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Marketing Strategy Strategy eBook 40

BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. During this year’s presentations, I’ll be covering both brand strategy (Thursday) and social-first stories (Friday). 9 Areas to Tune-Up Your Brand Strategy for Peak Performance. Establishing a Clear Market Position.

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Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

AUGUST 7, 2017

A similar phenomenon applies to brand strategy. But all the while, competitors or market forces you may not even suspect are disrupting your place in the market. 104 Possibilities to Disrupt Your Brand Strategy. 104 Possibilities to Disrupt Your Brand Strategy. 13 Exercises for Disruptive Business Strategy.

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Disruption Strategy Strategy Strategic Thinking 68

BrainZooming

SEPTEMBER 21, 2016

Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? I’ll be doing workshops on content marketing and collaborative branding strategy. Keep reading for the code!

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Conference Marketing eBook Strategic Management 40

BrainZooming

FEBRUARY 25, 2019

Reviewing the Fast Company World’s Most Innovative Companies issue suggested fourteen potential innovation themes based on the strategies the magazine reported. Turning your company into the ultimate content creator in your market? Making all your technology elegant? Predicting EVERYTHING that your customers will do?

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eBook Strategic Thinking Technical Review Strategy 99

BrainZooming

MAY 30, 2017

It’s time to launch an innovation strategy for your organization. How will the innovation strategy eliminate your revenue shortfalls? But, hey, it’s an innovation strategy! As you and your leadership team announce the new innovation strategy, your employees have questions. They know innovation strategies come and go.

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Strategy Strategy Exercises Disruption 87

BrainZooming

FEBRUARY 13, 2017

If that’s the case, your task is to start turning the vision statement into strategy to drive and align activities consistent with it. 5 Ideas for Turning a Vision Statement into Strategy. Here are five ideas The Brainzooming Group uses to help clients when turning a vision statement into strategy. Market areas served.

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Strategy Strategy Exercises Strategic Thinking 81

BrainZooming

JANUARY 9, 2018

Vickie’s drive to strategize, revise, and improvise in the name of extreme creativity and productivity is as fierce and inspiring as ever, making her a natural choice for an interview on the Brainzooming blog. Now Streaming: Extreme Creativity and Vickie Howell. If I know you there’s a long, long, long-term strategy.

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Creativity Video Project Marketing 0

BrainZooming

NOVEMBER 4, 2015

I recorded a video for the Specialty Equipment Market Association (SEMA) that ties into my presentation at their conference on creative thinking skills and “Taking the NO Out of InNOvation.”. A big part of improving your creative thinking does not necessarily mean setting aside time to have offsite meetings and generate ideas.

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Creative Thinking Creativity eBook Strategic Thinking 40

BrainZooming

MARCH 21, 2017

Short Story: Look for specifics and things that people can actually do or perform to move creative thinking into action. How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking.

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Creative Thinking Creativity Strategic Thinking eBook 61

BrainZooming

SEPTEMBER 18, 2015

I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. Which leads me to Content Marketing. In what ways are Podcasts the ultimate Content Marketing tactic? Creative Clicks for Podcast Listening. I don’t care.

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Marketing Creativity Course Tips 40

BrainZooming

JULY 10, 2017

It detailed how TED and its CEO, Chris Anderson, are trying to aggressively penetrate the corporate event strategy and production market. An Event Strategy to Tell Your Stories and Ideas. If you are looking to an event strategy that creates impact but TED is not the answer, try these practices TED masters.

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Strategy Strategy Conference Meeting 0

BrainZooming

FEBRUARY 2, 2017

Many executives perceive developing strategy as a long, slow process. In fact, senior executives that contact The Brainzooming Group for help in developing strategy often do so because previous strategic planning efforts drug on for almost a year. To our way of thinking, it is less about quick strategy questions. Innovation.

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

BrainZooming

MAY 24, 2017

The business strategy focus revolved around how an executive can maintain confidences while employing confidential information to best benefit his or her organization. It is a topic relevant to any senior executive immersed in business strategy. How should you go about handling confidential information within your business strategy?

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Strategy Strategy How To Strategic Thinking 69

BrainZooming

JULY 24, 2017

More often, however, it seems great ideas come along with a variety of other things that are not going to add tremendous value to creating great strategy. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. This Brainzooming strategy eBook features links to 600 proven questions for: Developing Strategy.

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Strategic Thinking eBook Exercises Analysis 81

BrainZooming

NOVEMBER 17, 2017

This is important because latching onto the right groupings for ideas will make all the difference when highlighting and simplifying smart strategy recommendations. Reflecting on our Brainzooming process, we use all these cues to identify potential strategic themes among THINGS THAT: Are clearly related to strategy. Extreme Creativity.

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Strategic Thinking eBook Guidelines Exercises 81

BrainZooming

MAY 10, 2017

Chatting with a mid-career professional who is at the height of job frustration, she placed a career strategy challenge on the table: “A résumé is supposed to have metrics, but I have no real metrics I can own for my contributions at my day job. I know this isn’t an isolated career strategy challenge. Boost Your Creativity with.

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Strategy Strategy eBook Entrepreneurship 0

BrainZooming

APRIL 23, 2018

We facilitated a two-day innovation strategy workshop for nearly two hundred members of a prominent, long-established brand’s marketing organization. The innovation strategy workshop covered a variety of topics related to disruptive innovation. Yes, they likely know what and how they could employ disruptive innovation.

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Strategy Strategy Strategic Thinking Disruption 45

BrainZooming

MAY 2, 2016

Using even just a few smart tools and techniques, however, you can eliminate these NO’s to a successful innovation strategy and move yourself and your organization to innovative ideas setting you apart from the competition. We’re planning to cover innovation strategy for both individuals and organizations.,

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Strategy Strategy Strategic Thinking eBook 40

BrainZooming

JANUARY 16, 2018

Hyper-focus your market expertise and service offering. Remove EVERY worry customers in your market harbor. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results!

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Strategic Thinking Exercises eBook Strategy 81