BrainZooming

JULY 19, 2017

People routinely ask some variation on that question about our social-first content marketing strategy. 23 Content Marketing Strategy Benefits for an Emerging Brand. Opens the door for us to compete for and win work against some of the world’s top strategy and branding consultancies.

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Marketing Strategy Strategy eBook 67

BrainZooming

APRIL 24, 2017

If you’ve been pursuing a content marketing strategy for a few years, you have some content that worked and some that didn’t work when you first published it. Exploiting your most popular content in this way will make the hardest working elements of your content marketing strategy produce even more results! – Mike Brown.

Marketing 84

Marketing Strategy Strategy eBook 84

Planview

FEBRUARY 9, 2023

Is your organization able to maintain an effective strategy under uncertainty? Strategic portfolio management (SPM) can give your organization the much-needed agility and up-to-date data to pivot when priorities and strategy shift. How else can you become a more adaptable organization that drives strategy under uncertainty?

Strategy 52

Strategy Strategy Agile Disruption 52

BrainZooming

JUNE 21, 2017

We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.

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Strategy Strategy Strategic Thinking eBook 117

BrainZooming

NOVEMBER 1, 2016

Is your strategy team tired of the same old strategic thinking exercises ? Is your leadership team expressing its frustration with the inability to generate new insights about your brand’s strongest market opportunities? If you face these situations, The Brainzooming Group has a new eBook you need. and it’s FREE!

eBook 0

eBook Analysis Strategic Thinking Exercises 0

BrainZooming

APRIL 8, 2016

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver. D ownload Your Free Internal Branding Strategy eBook!

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Marketing Strategy Strategy eBook 40

BrainZooming

MARCH 7, 2018

Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact ? We took that approach when developing an innovation strategy workshop for a B2B manufacturer. How can you orient your innovation strategy to the experiences THEY have? – Mike Brown.

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Strategy Strategy eBook Strategic Thinking 72

BrainZooming

APRIL 7, 2017

We see seven keys to creating an innovative workplace culture where individuals are able to meaningfully contribute to the organization’s innovation strategy. It’s vital to point your innovation strategy in a direction. What is the first innovation strategy question to ask? 5 Ideas for Turning a Vision Statement into Strategy.

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Strategy Strategy Culture Strategic Thinking 151

BrainZooming

MAY 29, 2020

I also created and delivered a 6-part webinar series addressing The New Important for businesses trying to innovate and restart during the pandemic; the webinar series involved a 2 ½ hour combination of existing and new frameworks plus creating six eBooks in five weeks. The New Important – Strategy in a Pandemic-Shaped World.

Strategy 59

Strategy Strategy eBook Strategic Thinking 59

BrainZooming

SEPTEMBER 15, 2015

The experience could yield a month’s worth of Brainzooming posts filled with content marketing strategy ideas from Inbound. Nine Time-Saving Content Marketing Strategy Tips from Inbound15. As a start, here are nine time-saving tips for content marketing strategy I took away from Inbound15. Mike Brown.

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Tips Marketing Strategy Strategy 40

Acuvate

DECEMBER 20, 2018

Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

Marketing 49

Marketing Artificial Inteligence Data Analysis 49

BrainZooming

JULY 5, 2017

I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons. 5 Innovation Strategy Lessons Learned as an Entrepreneur.

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Strategy Strategy Learning eBook 84

BrainZooming

AUGUST 29, 2017

Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same. 3 Steps to Developing Consistent Customer Experience Strategy Processes. Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy.

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Strategy Strategy eBook Strategic Thinking 74

BrainZooming

FEBRUARY 18, 2016

That was one content marketing strategy question attendees asked in the solo social media workshop I presented at the Social Media Strategies Summit. We have a significant bias toward handling content creation inside a company as part of its integrated content marketing strategy. Enjoy this article?

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Marketing Strategy Strategy Video 40

BrainZooming

DECEMBER 12, 2017

We were set to work with a client team exploring the customer experience strategy they’d introduce to their internal customers. Each of the four roles were intended to help push the group’s thinking on its customer experience strategy in varied ways. 4 Roles to Push Bold Customer Experience Strategy Thinking. Innovation.

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Strategy Strategy eBook Strategic Thinking 79

BrainZooming

JANUARY 21, 2016

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. They highlighted ten different sections to include your strategy plan. The term “go to market” strategy cropped up perhaps fifteen years ago.

Strategy 40

Strategy Strategy Marketing eBook 40

BrainZooming

JUNE 24, 2016

An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact? Nevertheless, thinking of content marketing strategy analogies , brands doing live video strikes me as very similar to “destination TV.”

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Marketing Strategy Strategy Video 56

BrainZooming

MARCH 20, 2017

We share many Brainzooming strategy, innovation, and branding tools. One vital business strategy tool for me personally that I rarely mention directly in workshops is prayer. Prayer (and the humility in asking God for help) are an integral part of my business strategy tool repertoire. Here are two recent examples.

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Tools Strategy Strategy eBook 77

BrainZooming

MARCH 4, 2016

I presented a solo social media presentation at the February 2016 Social Media Strategies Summit in Las Vegas. For folks in and around (or willing to head to) Chicago, I’ll be presenting a workshop on creating fantastic content at the April 2016 Social Media Strategies Summit in the Windy City. ” @JereMarketer.

Marketing 40

Marketing Strategy Strategy eBook 40

BrainZooming

AUGUST 7, 2017

A similar phenomenon applies to brand strategy. But all the while, competitors or market forces you may not even suspect are disrupting your place in the market. 104 Possibilities to Disrupt Your Brand Strategy. 104 Possibilities to Disrupt Your Brand Strategy. 13 Exercises for Disruptive Business Strategy.

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Disruption Strategy Strategy Strategic Thinking 68

BrainZooming

MAY 25, 2017

If your creativity ideas have dried up, today is the day to download our FREE ebook, The 600 Most Powerful Strategic Planning Questions. There are links in this eBook for 600 of the most powerful brainstorming and extreme creativity questions we use , including ones specifically tailored for innovation and creative boldness!

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eBook Creativity Strategic Thinking Exercises 93

BrainZooming

MAY 31, 2017

Are your employees celebrities within your branding strategy activities? I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for how great it is to have them as part of your brand? Want to guess the response to the idea?

Strategy 69

Strategy Strategy eBook Strategic Thinking 69

Planview

JANUARY 31, 2024

Organizations put a lot of effort into devising robust strategies and plans to achieve their targeted business outcomes. The disconnectedness between strategy and delivery isn’t due to a scarcity of innovative ideas or thorough planning.

How To 64

How To Agile Analysis Strategy 64

mjvinnovation

FEBRUARY 23, 2021

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

Marketing 52

Marketing Analysis Data Tips 52

BrainZooming

MARCH 13, 2017

He told me how difficult it is for the organization to consider an innovation strategy. 2 Ways to Take a Fresh Look at Outside-In Innovation Strategy. They could also take the outside-in innovation strategy approach we wrote about recently: look at other testing situations ripe for speeding up and solve those. The reason why?

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Strategy Strategy eBook Strategic Thinking 63

BrainZooming

JULY 20, 2017

A Bait and Avoid Customer Experience Strategy. Think about the customer experience strategy implications of this bait and avoid policy. Stop again and consider whether this bait and avoid customer experience strategy is smart. Choosing a Horrendous Strategy. At the counter, we ordered a large salad and a full-sized pizza.

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Strategy Strategy Policies eBook 79

BrainZooming

AUGUST 10, 2018

As with lots of innovation questions, my quick response was we have an eBook for that. Resources are a common barrier to innovation, download the Brainzooming innovation eBook, 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. What is the first innovation strategy question to ask? Case Studies.

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Strategy Strategy Strategic Thinking eBook 45

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

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Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

SEPTEMBER 23, 2015

While social media and content marketing strategy ideas benefit from new thinking and approaches, you can also incorporate offline best practices that make sense, even if they may seem old. An Offline Way to Plan Online Content Marketing Strategy. Our Newest Social Media eBook Is for You! Download it Today!

Marketing 40

Marketing Strategy Strategy eBook 40

BrainZooming

SEPTEMBER 11, 2017

Ask most business executives about strategy, and they don’t spit out well-articulated strategy statements. Instead, executives talk about customers or growth or cost cutting or new markets or a whole variety of other areas that can contribute to business success. 11 Ideas to Make Planning Strategy More Fun!

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Exercises Strategy Strategy Strategic Thinking 76