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How to Use Crowdsourcing in Your Digital Marketing Strategy

IdeaScale

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. With the advent of the use of crowdsourcing for digital marketing, this can truly become a two-way street. Benefits of Crowdsourcing. Plus, crowdsourcing can be fun! Methods of Crowdsourcing.

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Five Crowdsourced Ideas that Came From Unlikely Places

IdeaScale

Overview: The value of crowdsourcing is that you can find ideas in the most unusual of places. These five, in particular, might surprise you and offer guidance for your crowdsourcing strategy. In this case, a NASA team member was hoping for some ideas on how to better manage the collection of liquid samples. The Bucket Mister.

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Idea Crowdsourcing at MARTA: Encouraging Innovation in the Public Sector

Qmarkets

The ‘Your Ride, You Decide’ program crowdsourced ideas and feedback on designs for MARTA’s new fleet of rail cars from thousands of riders across the region. Lyle Harris, Senior Director of Customer and Employee Experience at MARTA We caught up with Lyle Harris, who is tasked with running MARTA’s crowdsourcing initiatives.

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How to Build Careers with Innovation

IdeaScale

If you’re wondering how to build careers with innovation, look to these three IdeaScale examples. In the Covia crowdsourced innovation community, the results were already stupendous: almost $13 million in savings or projected new revenues from employee ideas. How else has innovation built the careers of others?

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Why Is Innovation Vital for Your Organization and What Innovation Services Are Available to Help?

IdeaScale

Crowdsourcing helps you quickly gather a wealth of ideas that lead to positive change. Take advantage of IdeaScale’s innovation services to get the most out of your crowdsourcing experience. Crowdsourcing Approach. The approach to crowdsourcing is different for everyone. Collaborate on Innovative Projects.

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4 Ways to Promote Innovation Without Crowdsourcing

IdeaScale

Crowdsourcing is just one facet of innovation strategy. So, if crowdsourcing doesn’t work for your specific issue, here’s how to bolster innovation without it. There needs to be room in your organization to experiment, to engage in small projects, and test out ideas. For some, it may not be the most workable.

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Innovation and the Baskin-Robbins effect

Jeffrey Phillips

Yet another person says "innovation" and means crowdsourcing and employee engagement systems. In reality, what this leads to is lots of small projects, where many aren't focused on important new opportunities or markets that are vital for the longer term success of the company.