BrainZooming

OCTOBER 16, 2018

I explained to them that no matter who we bring into an in-person Brainzooming workshop, we design the questions and exercises so that EVERYONE will be successful participating. Brainzooming as the blues scale of strategy, innovation, and branding? There’s pretty much no way they can make a mistake, so long as they’re participating.

Creativity 79

Creativity eBook Creative Thinking Strategic Thinking 79

BrainZooming

SEPTEMBER 12, 2018

The nook and cranny strategic thinking exercises term popped into my head during a Brainzooming client workshop. The x-axis labels along the poster’s top featured three specific opportunities to deliver the attributes: at the initial engagement with internal clients, throughout ongoing work, and as a project wraps up.

Strategic Thinking 73

Strategic Thinking Exercises eBook Groups 73

BrainZooming

FEBRUARY 6, 2018

Areas where we’ll concentrate and spend extended time as participants work through Brainzooming exercises including : Settling on the most important strategic objectives. Identifying questions and topics along the customer journey. Download the Brainzooming eBook on social-first content strategy.

Marketing 98

Marketing Strategy Strategy eBook 98

BrainZooming

FEBRUARY 24, 2017

In case you missed any Brainzooming strategy planning eBooks, here are seven to jump start your strategic planning exercises and better engage your team in shaping your organization’s direction. These strategic planning exercises provide a way to engage employees in the direction you will depend on them to create.

Exercises 94

Exercises Tools eBook Strategic Thinking 94

BrainZooming

SEPTEMBER 17, 2018

Picking up on the suggestion, here is a starting list of questions that could start to answer this important fourth question about what’s missing within your offerings: What have customers been asking about forever that no one will deliver for them? Customers aren’t paid to do your thinking for you.). Stimulate fresh thinking.

Strategic Thinking 71

Strategic Thinking Exercises eBook Analysis 71

BrainZooming

FEBRUARY 12, 2019

A particularly engaged customer could suggest a winning idea. Yet, customers probably aren’t thinking much about using your product, let alone ways to improve it. What situations seem to be causing long-term customers to leave? Where are new customers stopping and not going deeper into your product offerings?

Strategy 81

Strategy Strategy Innovation Groups 81

BrainZooming

NOVEMBER 17, 2017

As we chatted, I perused the Brainzooming website looking for articles on how we surface strategic themes. Reflecting on our Brainzooming process, we use all these cues to identify potential strategic themes among THINGS THAT: Are clearly related to strategy. 10 Cues to Identify Strategic Themes among Ideas. Branding and Marketing.

Strategic Thinking 81

Strategic Thinking eBook Guidelines Exercises 81

BrainZooming

JUNE 29, 2017

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” 6 Strategies – Innovative Business Ideas to Stay Ahead of Customer Needs. Subscribe to the free Brainzooming blog email updates. via Shutterstock.

Resources 86

Resources Strategic Thinking Comparison Strategy 86

BrainZooming

DECEMBER 12, 2017

We were set to work with a client team exploring the customer experience strategy they’d introduce to their internal customers. Each of the four roles were intended to help push the group’s thinking on its customer experience strategy in varied ways. 4 Roles to Push Bold Customer Experience Strategy Thinking. Innovation.

Strategy 79

Strategy Strategy eBook Strategic Thinking 79

BrainZooming

JULY 6, 2016

As we look ahead to clients’ strategic planning processes, we’re developing new strategic thinking questions to freshen our Brainzooming strategic planning exercises. Branding and Customer Experience. How could we create a place where future prospects and customers want to spend time “hanging out” with our brand?

Strategic Thinking 63

Strategic Thinking Exercises Strategic Management Strategy 63

BrainZooming

JUNE 26, 2018

Talking with one city’s representatives about strategies to sell-in a broadband recommendation with voters, they asked whether it is okay to engage its citizens after city leadership develops a recommendation. Engage your audience in collaborative strategic planning earlier than later. Aaron Deacon of KC Digital Drive at #GCS18.

Collaboration 59

Collaboration Engagement Strategic Thinking Leadership 59

BrainZooming

FEBRUARY 28, 2018

Yet, since The Brainzooming Group works with many major corporations, it’s not like I don’t retain a sense of the upsides and challenges of working in the corporate world. Coincidentally, we were headed to his city the next Monday to host another client’s annual customer forum. Brainzooming Has an Answer!

eBook 70

eBook Strategic Thinking Exercises Strategy 70

BrainZooming

MAY 8, 2018

A participant at a Brainzooming creative leadership presentation stayed afterward. 5 Strategic Thinking Questions to Engage Employees in Reorganization. On what activities do our internal customers spend more time than they prefer (and that we can better address)? He asked an intriguing question. Stimulate fresh thinking.

Strategic Thinking 56

Strategic Thinking Engagement eBook Exercises 56

BrainZooming

JULY 16, 2018

Even before we successfully used the worksheet to conduct the audit, we planned to adapt the idea to develop a new Brainzooming branding exercise. It will help brands effectively and efficiently look at their in-person customer experiences. street to parking lot, parking lot to door, etc.). Branding and Marketing. Innovation.

Tools 53

Tools eBook Strategic Thinking Exercises 53

BrainZooming

MARCH 27, 2018

That can be okay, but in a fast-changing market, ensuring everything is 100% proven slows solutions customers need. Expertise COULD involve exploration and prototyping , where customers actively test and help develop new solutions. If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Exercises 61

Exercises How To Strategic Thinking eBook 61

BrainZooming

MAY 31, 2018

The general manager at an industrial manufacturer wondered about how to effectively engage the hourly workforce as innovation strategy participants ? His question reflects legitimate senior executive interest in engaging the entire workforce to drive innovation and ROI through far-reaching process improvements. via Shutterstock.

Engagement 55

Engagement Strategy Strategy Strategic Thinking 55

BrainZooming

SEPTEMBER 5, 2017

Based on executives visiting the Brainzooming website, there is considerable interest right now in “strategic planning icebreaker activities.” I guess that isn’t surprising. Walking up to a small group at a Brainzooming strategic planning workshop, I mistakenly thought one participant said, “This is why we can’t have nice things.”

eBook 72

eBook Strategic Thinking Strategy Strategy 72

BrainZooming

JUNE 20, 2018

We’re always thinking about increasing the strategically combustible human surface area engaged in strategic planning. In other words: Brainzooming wants as many smart, diverse people working together as we can effectively and efficiently accomplish on any fun strategic planning initiative. Yes, strategic planning can be fun.

Groups 58

Groups Collaboration eBook Strategic Thinking 58

BrainZooming

MARCH 20, 2017

We share many Brainzooming strategy, innovation, and branding tools. In fact, one of the funniest questions I’ve been asked was whether I went to a training program, took the material, and called it Brainzooming? The range is eclectic because their inspirations come from everywhere. The answer: NO!

Tools 77

Tools Strategy Strategy eBook 77

BrainZooming

APRIL 6, 2016

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience. Branding Strategy – Engaging an Internal Brand Team.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

JUNE 28, 2017

The topic is about engaging your internal brand team and delivering on a great customer experience strategy. This Brainzooming branding keynote is built around eight questions for senior executives to ask themselves about how they are preparing their teams to help shape brand strategy and deliver incredible experiences to customers.

Collaboration 53

Collaboration Strategy Strategy Conference 53

BrainZooming

MAY 31, 2017

Talking with a B2B company about a day-long customer program, I suggested they invite employees to fill various roles at the event. These duties would give customers exposure to smart, strategic, and dynamic team members they might never typically know. If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Strategy 69

Strategy Strategy eBook Strategic Thinking 69

BrainZooming

FEBRUARY 26, 2018

Customer-Focused Innovation Strategy. Where can we innovate to allow customers to do things they have never been able to accomplish before? Where can we innovate to provide customers and partners greater visibility and growth opportunities? What innovations would help customers do the right things?

Creative Thinking 89

Creative Thinking Creativity Company eBook 89

BrainZooming

MARCH 26, 2018

Alternatively, when someone tells you what they want – whether it’s a boss, an associate, or a customer doing the telling – don’t immediately accept the comment as an order. Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results!

Strategic Thinking 79

Strategic Thinking eBook Strategy Strategy 79

BrainZooming

SEPTEMBER 7, 2016

His big question about social media and content marketing strategy was, “Why would a B2B company engage in these areas?” I told him The Brainzooming Group is a B2B company, and we gain business from our social media and content marketing strategy. 8 Reasons a B2B Company Should Engage in Social Media.

Engagement 40

Engagement Marketing Strategy Strategy 40

BrainZooming

APRIL 19, 2017

It’s natural for a business to struggle with new ways and places to add value for its customers. Offering a discount here and there to get your customers to swap out their graphics on a more regular basis. See if there are a few ways you can help your customers completely avoid those to create more value in what you deliver for them.

Strategic Thinking 69

Strategic Thinking Strategy Strategy eBook 69

BrainZooming

SEPTEMBER 21, 2016

Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? Did I mention there’s a special conference discount registration for Brainzooming readers? Keep reading for the code!

Conference 40

Conference Marketing eBook Strategic Management 40

BrainZooming

JANUARY 26, 2016

I fielded a request for a few ideas on social engagement for an upcoming eBook an online company is creating. One of the questions related to how brands can set themselves apart through a customer experience strategy and outstanding customer engagement. Remember, This Is from the Brainzooming Labs.

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

BrainZooming

AUGUST 10, 2018

Resources are a common barrier to innovation, download the Brainzooming innovation eBook, 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. Here are links to nineteen Brainzooming articles on these topics: Frame Your Innovation Landscape. 5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto.

Strategy 45

Strategy Strategy Strategic Thinking eBook 45

BrainZooming

NOVEMBER 2, 2017

Listening to & Learning from Customers. Identifying Custom Branding Tools. Download the Brainzooming eBook on social-first content strategy. Find engaging topics your brand can credibly address via social-first content. Brand Experience, Glass Houses, and Naked Shower Guy . Establishing a Clear Market Position.

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

JULY 19, 2017

If they follow the Brainzooming blog or our presences on Twitter and Facebook (where we are most active – so go follow us there, please!), The simple answer to the question is we certainly see returns from the blogging and social media sharing we have been doing since before the Brainzooming brand existed as an independent organization.

Marketing 67

Marketing Strategy Strategy eBook 67

BrainZooming

APRIL 21, 2017

These situations underscore a major brand impact of smart technology: nearly every customer is a broadcaster following his or her own personal rules for the ways in which broadcast journalism operates. The challenge: giving your people the flexibility to handle negative customer situations that may develop or are already happening.

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

JULY 12, 2016

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Here are five keys we’ve found for successfully engaging employees in innovation strategy. That’s the Brainzooming Buy-In Manifesto.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The executives asking about and offering opinions on the topic tended to believe it was okay to advise employees about branding strategy decisions immediately after introducing changes to customers.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

FEBRUARY 3, 2016

Seeing this phenomenon multiple times in a corporate setting was one motivator for developing the Brainzooming planning approach. 10 Keys to Engaging Stakeholders to Create Improved Results. Actively engage stakeholders in strategy AND implementation success. 4 Ways to Make a Strategic Planning Process Productive.

Strategic Thinking 40

Strategic Thinking Exercises Engagement Strategy 40

BrainZooming

AUGUST 13, 2018

One professor made an intriguing claim: customers compare a brand’s performance on specific features to the best performance of any brand offering that same feature. The instructor pointed out a specific example of how this happens with customer expectations. Understanding What Drives Customer Expectations.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

FEBRUARY 2, 2017

In fact, senior executives that contact The Brainzooming Group for help in developing strategy often do so because previous strategic planning efforts drug on for almost a year. Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results!

Strategy 40

Strategy Strategy eBook Strategic Thinking 40