Design Design Thinking Software Engineering Study 
Tullio Siragusa
MARCH 6, 2023
Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.
Tullio Siragusa
AUGUST 22, 2022
Gain Better User Adoption the Design Thinking Way. Companies should always consider the design of user adoption as a primary part of their entire product life cycle. What Is Design Thinking? Design Thinking assists organizations in creating value for people. What Is User Adoption?
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Tullio Siragusa
SEPTEMBER 25, 2023
Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. It’s these submerged elements that truly define a brand.
Tullio Siragusa
DECEMBER 5, 2022
Marketing materials, such as brochures and case studies. Here are ways to integrate Genrative AI with sales enablement: Content creation: Generative AI can be used to create a variety of sales enablement materials, such as product brochures, case studies, and email templates. Sales playbooks, scripts, and templates. Click Here.
Tullio Siragusa
JULY 25, 2022
The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. In the world of b2b tech, data is even more important.
Tullio Siragusa
MARCH 25, 2024
Encourage Product Longevity and Reusability: Design products for durability, repairability, and recyclability. Strategies: Highlight Economic Benefits: Use case studies and data to highlight the potential for cost savings, new revenue streams, and economic resilience associated with circular models.
Tullio Siragusa
SEPTEMBER 11, 2023
According to a study by Businessolver, 93% of employees are more likely to stay with an empathetic employer. Another study by Gallup showed that highly engaged teams result in 21% greater profitability than those teams that are not engaged.
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