Lateral Thinking in Business Strategy
Destination Innovation
OCTOBER 10, 2023
How can you differenitate your business from the competition? Let’s look at some examples of lateral thinking in business strategy and innovation. Nintendo Wii’s Motion Controls : What radical feature can we add? Nintendo introduced a major innovation with motion controls in the Wii gaming console, revolutionizing the gaming industry. This approach was creative and unexpected, setting Nintendo apart from its competitors Sony and Microsoft.
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