February, 2014

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Guerrilla Usability at Conferences

Boxes and Arrows

'Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and justification. At times it can be a hard internal sell to justify the costs and diversions to take your one- or two-person show on the road, all the while piggybacking off of another department’s efforts.

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The Joker was a Leader

Bill Fischer

The great leadership genius Sid Caesar has died He wasn't a leader, he was a clown! So are many "leaders" I know Ha, ha, ha Clown, maybe? Comic genius, for sure. But, there was nothing foolish about his leadership skills or insights! What does it take for a sponsor of a [.

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Working with Startups

Innovation Leader

Innovation Leader’s Q1 “Peer to Peer” report explores the ways that leading companies are tracking, investing in, and partnering with entrepreneurs and disruptive startups in their industries.

Report 40
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A Very Good Year for Good Men

CorporateIntel

I started writing for The Good Men Project in its second year of life, offering to share some of my thoughts on business, creative leadership, and management also published on my own blog. In its third year I joined the board of directors and became a strategic advisor to the CEO. As we embark now on its fourth year, I continue onward, helping to accelerate our growth, invigorated by what our CEO and team have accomplished in driving, “The Conversation No One Else is Having.” What is

Project 40
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Evolving a Creative Workplace: Step 8

Boxes and Arrows

'That old cliché isn’t true: all good things don’t have to come to an end. It’s possible to prepare your team for ongoing success and growth, but you have to be smart about how you do it. In this series I’ve shared what’s worked for us at Intuitive Company. How we thought of our team as an organic garden and realized that once we had all of the right elements established, we didn’t need to mess with things too much.

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The Joker was a Leader

Bill Fischer

The great leadership genius Sid Caesar has died He wasn't a leader, he was a clown! So are many "leaders" I know Ha, ha, ha Clown, maybe? Comic genius, for sure. But, there was nothing foolish about his leadership skills or insights! What does it take for a sponsor of a [.

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Five Reasons You Shouldn’t Launch a Startup Accelerator

Innovation Leader

Want an innovation injection? Start an accelerator. At least, that seems to be the thinking at a growing number of companies, from from Barclays to Volkswagen to Disney.

Company 40
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General Mills Shares Learnings on Open Innovation

Innovation Leader

Mike Helser, head of the General Mills Worldwide Innovation Network, shares what the consumer packaged goods company has learned from its open innovation experiences.

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GM on the Skills You Need to Manage Disruptive Innovation

Innovation Leader

General Motors R&D executive Clay Phillips talks about how the automaker is retooling research and development in the wake of bankruptcy.

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How Trek Bicycle Corp. Built Its Innovation Scorecard

Innovation Leader

Trek exec Chad Manuell says the bike company's leadership wasn't happy with any of the innovation metrics or scorecards they'd seen.

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Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

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Inside Xerox’s ‘Dreaming Sessions’ With Customers

Innovation Leader

Xerox felt R&D needed to be better-connected to customers.

40
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Why Big Corps Can’t ‘Act like Startups’

Innovation Leader

Just act more like a startup! Break the rules!

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Siri, Chess, and Prostheses

Boxes and Arrows

'Intelligent machines. There was a time when the mere mention of artificial intelligence was wrapped in constant debate and triggered images of Hollywood-crafted products, like Hal 9000. The concept itself is quite controversial; it challenges human thought as Darwin once challenged human origins. But we moved on, and now we carry these intelligent machines in our pockets.

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We Don’t Research. We Build.

Boxes and Arrows

'The following is a composite of experiences I’ve had in the last year when talking with startups. Some dialog is paraphrased, some is verbatim, but I’ve tried to keep it as true as possible and not skew it towards anyone’s advantage or disadvantage. As professionals in the user-centered design world, we are trained and inclined to think of product design as relying on a solid knowledge, frequently tested, of our potential users, their real-life needs and habits.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.