Sat.Sep 12, 2015 - Fri.Sep 18, 2015

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Applying the Four Lenses of Innovation

HYPE Innovation

Rowan Gibson wrote a book called “ The Four Lenses of Innovation: A power tool for creating thinking ” that came out earlier this year. This is a book well worth obtaining and working through. Why? Well, it provides an understanding to the thinking patterns that lead innovators to their big ideas. By emulating these thinking patterns Rowan suggests you can really teach people the skills to improve all of our creative abilities for idea generation and imaginative problem-solving.

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what is your innovation legacy?

Jeffrey Phillips

As someone who styles themselves as an innovation consultant, I'm constantly asked about the difference we've made in the corporations where OVO has worked. Recently, in a meeting with potential clients, I was asked about past experiences. I classify them in three categories: unabashed successes, short term successes and utter flameouts. Of course, as a good consultant I took credit for the first two and divorced myself from any involvement in the third!

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Seeking fresh winds and new directions

Paul Hobcraft

Anyone who has felt the ‘full force of the wind’ will know the feeling of how hard it is to keep on your feet, to stay determined to stay upright and true, to hold the course, whatever happens. When you feel the force of change running through the organization, you tend to have that same sensation, to resist the force with all your energy. It is often really hard to let go, the environment was something you had become used to, you accepted and become resigned to its weaknesses and constantly exp

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Back Into Writing Mode

Matthew May

Yes, I’ve been quiet lately. And I will continue to be so for the next few months as I pour the lion’s share of my writing energy into finishing a new book on deadline. In the meantime, I’ll continue to share through social media ( Twitter , FB , LI , G+ ) the most compelling items I’ve read each day, and probably do a super-curated weekly roundup, and if time permits, a bit of commentary.

Strategy 152
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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To Innovate is to Pitch and is To Flirt

HYPE Innovation

One of the problems I encounter regularly is that selling innovation is very difficult. But why? It’s like a pitch, and many people are not used to speaking in public. So I want to give you some helpful tips, having been there, and done that. Why do you pitch? To get some funds into the bloodstream of your company, increase your network, to get new customers.

Tips 192
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Why Musk and Branson are the vanguard of new innovation

Jeffrey Phillips

I was thinking over the weekend about cavemen. Recently, archaeologists discovered a cache of bones in a cave in South Africa that could represent an entirely new hominid. While the discovery itself is interesting, what I'd like to think about is how cavemen innovated, and what that may tell us about how we innovate today, both in terms of the nature of innovation and the pace of innovation.

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Finally, your 7th innovation journey must-have

Exago

Last but not least, when launching your innovation management effort, remember to find a way to communicate why the initiative is bigger than just a simple project with a set of processes and tools. A strategic intent that shows the. Read More. The post Finally, your 7th innovation journey must-have appeared first on www.exago.com.

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Collaboration overload: when the outcome of your innovation effort is less than the sum of its parts

HYPE Innovation

Here is an outlandish but probably familiar thought: We employ too many mechanisms to move ideas forward and far too few to grow promising ones “back”. The root cause of this imbalance is leaders’ intolerance to risk accessorised with a “practical” collaboration protocol inside the company or, more recently, tailor-made software to do the housekeeping.

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A Peek Inside the Broken Corporate Hiring Model

Braden Kelley

I was reading with interest some of Linkedin’s recent #HowIHire series and in doing so it was interesting to see how many people are still operating under the old, broken hiring paradigm when it comes to the labor market.

Marketing 128
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What Marketers Can Learn From The Civil Rights Movement

Digital Tonto

Great brands, like great movements, aspire not merely to promote an idea, but to create a positive impact on the world. Related posts: How To Create A Movement Within Your Organization. How To. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Marketing 129
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Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

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Don’t Reject Radical Ideas with ‘Yes but….’

Destination Innovation

One of the exercises on my Creative Leadership workshop runs like this. People in pairs have short conversations. In the first conversation one person makes a suggestion for something new that could be done for customers (say). The second person replies with an objection. They start their sentence, ‘Yes but….’ The first person then rebuts the objection with another sentence starting, ‘Yes but….

Exercises 126
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Vulnerability is the birthplace of innovation

HYPE Innovation

During my life both professionally and personally when I have completed a project, people would often make comments like ‘wow I don’t know how you did that ’or‘ how you made that happen’. The trouble was, I didn’t see anything special in what I was doing. Yes, I had a set of skills that made the logistics and execution much easier, but many people have far more formidable skills sets than me.

Project 181
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Apple Announces Name Change to App-le

Braden Kelley

First Apple changed its name from Apple Computer to Apple to better reflect a business focus that was extending beyond computers to music players, smartphones, digital music sales, and more.

Change 128
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Digital Learning and the Realtime Marketing Lab Tour in a City Close to You!

BrainZooming

Suppose you are a marketing professional or a non-marketing leader wanting to go deep in learning about what digital marketing should be doing for your organization’s success. Further, suppose that with fourth quarter coming, professional development budgets are tight – or maybe non-existent. If this describes you, AND you are in and around Chicago, Kansas City, Austin, Miami, Raleigh, Atlanta, Toronto, Calgary, Vancouver, here is a fantastic learning opportunity.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Avoid the Iridium Moment

Destination Innovation

Every company has to make important strategic decisions. We can see with hindsight that some decisions which looked smart at the time turned out to be dumb. Often it was because the wrong assumptions were made. In his excellent book, Exponential Organizations, Salim Ismail coins the phrase an Iridium Moment. He explains how in the late 1980s the telecoms giant Motorola made a huge bet which turned out to be a strategic blunder.

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Is Big Data Blinding Your Customer Innovation?

Innovation Excellence

"It turns out that marketers are spending well over a third of their budgets (on average) on analytics. This in spite of the report finding that levels of confidence in analytics’ ability to generate insight are mediocre, at best.

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Aquion Energy to Disrupt Tesla’s Next Move?

Braden Kelley

Water, water, everywhere… Is water the solution to one of the biggest shortcomings of renewable energy?

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Content Marketing Strategy – Nine Time-Saving Tips from Inbound15

BrainZooming

Spending the week at the Hubspot Inbound15 conference was intense – for various reasons. The experience could yield a month’s worth of Brainzooming posts filled with content marketing strategy ideas from Inbound. Nine Time-Saving Content Marketing Strategy Tips from Inbound15. As a start, here are nine time-saving tips for content marketing strategy I took away from Inbound15.

Tips 85
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How Mature Companies Are Scaling Transformational New Businesses

Scaling transformational innovations in large companies is challenging due to ‘Company Fit’ issues, which arise when the resources, processes, and priorities (RPPs) of the core business are not aligned with the needs of the new business. Many companies have learned how ambidexterity—the ability to both ‘exploit the present and explore the future,’ can help them address these issues for ideation and incubation of new innovations, but scaling transformative business innovations remains a challenge

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Business sustainability and cost of equity

Norbert Bol

There have been many studies towards sustainability and its effect on the cost of equity of a firm. In the October issue of the Journal of Corporate Finance an interesting study is presented on this topic by Ng & Rezaee (2015). This study not only includes the individual dimensions of sustainability performance as prior research has done, but it also includes the overall relationship.

Study 65
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An Iridium Moment is a Strategic Blunder that can Kill your Company

Innovation Excellence

Ismail defines an Iridium Moment as using linear tools and trends of the past to wrongly predict an accelerating future. Every company has to make important strategic decisions. We can see with hindsight that some decisions which looked smart at the time turned out to be dumb. Often it was because the wrong assumptions were made.

Company 72
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Innovative Thinking to Control Healthcare-Associated Infections

Innovation in Practice

On any given day, it’s estimated that 1 in 25 hospital patients in the U.S. has at least one healthcare-associated infection (HAI), according to the Centers for Disease Control and Prevention. That includes pneumonia; gastrointestinal illness; or infections of the urinary tract, bloodstream or surgical site. Sadly, despite enormous resources aimed at preventing the problem, HAIs continue to result in infection and even death.

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Creative Inspiration – Pictures of Creativity

BrainZooming

Back from last week’s Inbound conference , we’re going light on copy and heavy on pictures of creativity for the creative inspiration to start out this week. Your Creative Inspiration Is Out There. Wait for It! Author and PR expert, Alex Greenwood, and I were out at Kaufman Stadium to see a Kansas City Royals baseball game. That’s where we spotted the lonely “Y” looking for the M, C, and A to complete his creative vision.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Hope & Serendipity of #RCUS

Mills-Scofield

The highlight of the year - BIF. It's the embodiment of my definition of innovation ~ the Network + Serendipity - through Random Collisions of Unusual Suspects (#RCUS). It's the place to renew your mind and soul - to see what can and is being done to positively change our world by people of all ages, ethnicities, experiences, industries, sectors, geographies.

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The Innovation Process: what’s the secret sauce?

Innovation Excellence

Business banter talks a lot about “the process for innovation,” which is usually referenced in the singular and stated definitively, leaving most business leaders scratching their heads. It makes us think that there is one correct process, the secret sauce that top companies have and follow.

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Geometric Success Through Mentorship

Mike Shipulski

Business processes and operating plans don’t get things done. People do. And the true blocker of progress is not bureaucracy; it’s the lack of clarity of people. And that’s why mentorship is so important. My definition of mentorship is: work that provides knowledge, support and advocacy necessary for new people to get things done. New can be new to company, new to role, or new to new environments or circumstances.

Project 47
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Podcasting and Content Marketing – Top Creative Clicks for the Week by the Gal Friday

BrainZooming

I am crazy for podcasts. Maybe I am not an early adopter. I don’t care. I love them. I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. Unfortunately there is also a tradition of really bad radio advertising. That’s because it’s hard to do.

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How Automation is Driving Efficiency Through the Last Mile of Reporting

Speaker: Jamie Eagan

As organizations strive for agility and efficiency, it's imperative for finance leaders to embrace innovative technologies and redefine traditional processes. Join us as we explore the pivotal role of digitalization and automation in reshaping what is commonly referred to as the “last mile of reporting”. We’ll deep-dive into why digitalization is no longer a choice, but a necessity for finance departments to stay competitive in a fast-paced environment touching on: 2024 trends for the Office of

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How Vertical Farming is Disrupting Urban Food Production

Daniel Burrus

Too often, we see the present and the future in terms of “either/or,” when, in actuality, the relation is more like “both/and.” People might think, when it comes to technological innovation, “either we keep the old, or we adopt the new.” In fact, it’s entirely possible to have both the old and the new together by integrating them to develop new, forward-thinking concepts.

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6 essentials for asking great business questions

Innovation Excellence

By using these six essential checks to interrogate your questions before you answer them, you’ll save a lot of potentially wasted effort if people disagree with your question later.

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What is the sum of all of TechCrunch?

Be-novative

How can we quantify and qualify the potential at TechCrunch Disrupt in San Francisco? How can we share those findings with our audience? Imagine brainstorming with everyone at the event: inventors, entrepreneurs, investors, hackers, industry leaders and tech fans. That may seem like some intangible dream, but we think it’s doable. So we’ve made it our objective to collect and show that glimpse of extraordinary talent and ideas that TechCrunch has to offer.

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17 Innovation, Digital Marketing, and Life Quotes from Inbound15

BrainZooming

These (para)quotes on innovation , digital marketing, and life were the most memorable ones I took away from Inbound15. Innovation. “Commit to a highly experimental process. Don’t just follow best practices. Experiment to learn.” – Anum Hussain of Hubspot. “I don’t know what the question is, but the answer is, ‘Yes!

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Implementing Intelligent Document Processing Solutions: Why It Works

See how companies like yours are tackling some of today’s most common business problems using AI-assisted automation for document processing. Manually capturing, extracting, and processing data within documents is a costly and outdated practice that’s holding your company back. IDP takes document processing to a whole new level so you can understand and use your data more effectively than ever before.