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These companies failed because leaders did not want to hear bad news: The Ostrich Effect

Idea to Value

Have you ever worked for a manager or boss who did not want to hear bad news? This can be especially dangerous when the problem they are avoiding is that they are being disrupted , other companies are out-innovating them, an important project is off-target or performance KPIs are falling behind. Volkswagen.

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Examples of Lateral Thinking in Marketing

Destination Innovation

All of the marketing messages contain annoyingly squeaky meerkat characters. The company has registered the site www.comparethemeerkat.com and sure enough it gets many visitors. Some of the key elements of lateral thinking are: Challenging all the assumptions that surround a situation. It gained them significant publicity.

Marketing 260
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Will Innovation Win the War against COVID-19?

IdeaScale

The coronavirus, known as Covid-19, has rapidly spread and is cause for concern for everyone all over the world. This novel virus is a reminder of what happens when a highly infectious disease suddenly emerges, changing all aspects of life. The first diagnostic test for Covid-19 was released soon after it was first publicly announced.

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Sharply accelerating clean energy innovation

Paul Hobcraft

Today the International Energy Agency (IRA) released a long-awaited update on where innovation needs to be in the energy transition we are undergoing. At their own admission, it has been three years since they (IEA) released its last Energy Technology Perspective (ETP) report. This is good news.

Policies 191
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#2,096 – DALL-E

Greatest. Idea. Ever.

NBC News sums it up best: “OpenAI, one of the industry leaders in artificial intelligence development, released evidence in early January of a leap forward of its capabilities: An illustration of a baby daikon radish in a tutu walking a dog. Or at least create some interesting weirdness.

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Eating the seed corn

Jeffrey Phillips

I'm writing about "eating the seed corn" because of recent news stories concerning the sudden end of innovation projects at Target. Now I'm fairly sure that these projects don't represent all the innovation underway at Target. Sometimes another senior executive stands to lose when another one backing the new idea wins.

Project 100
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How Silicon Valley innovates by letting anyone access their tech

Idea to Value

Silicon Valley is home to some of the biggest and most innovative companies in the world. When I was growing up, the largest technology companies in the world dominated their industries with a simple premise: stay in control of the customer, and keep your technology secret. IBM’s five qubit processor.