Remove tag jobs-to-be-done
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Red pill or Blue pill innovation

Jeffrey Phillips

Take the blue pill and go back to your regular job, toiling away on the TPS reports (hint: movie reference) and supporting the overall machine. That it is never a binary choice to go back to the safe day to day job and avoid innovation, or to risk it all to do really interesting, game changing innovation.

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Bring customers into the idea review process

Hutch Carpenter

I talk a lot about jobs-to-be-done here, and getting a firm grip on those to understand where innovation and product enhancement opportunities lie. Ideas come from many sources, and more likely than not, fail to reflect hard analysis of jobs-to-be-done. Tagged: idea management , innovation , jobs to be done , jtbd.

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When Creative Destruction is the Right (or Wrong) Foundation for Innovation

New Markets Advisors

Customers buy products because they are trying to get certain jobs done in their lives. But by and large, customers will make purchasing decisions that allow them to easily satisfy the jobs they are trying to get done. As markets mature, customers find it very easy to satisfy the jobs that are most important to them.

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Exploring frameworks and methods you need to know as an Innovator

Paul Hobcraft

These were for HYPE and posted on their blogs, mostly under their “Methods & Frameworks ” tag. Recently, well actually, over the past twelve or eighteen months, I was asked to explore and explain different frameworks that the innovator might need to know or at least have an opinion upon. Let me know.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Building upon the four essential pillars for innovation

Paul Hobcraft

It is always welcome to read a thoughtful article that reminds me, no, it actually inspires me, by reinforcing my own belief that innovation is progressing, even if this is sometimes frustratingly slow. So the article “ Want to Win at Business Model Innovation? Put these Four Pillars in Place ” was written by Rick Waldron, ex Nike, and Intel.

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Trusting the Process

Boxes and Arrows

A rule in our studio is that if the client is surprised at the end of a project, we haven’t done our job. An appropriate and attainable SOW determines whether my team of UX designers and researchers get the time and activities we require to fully understand a client’s needs and fashion a suitable solution. What will they deliver?