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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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Retaining the innovative spark

Jeffrey Phillips

They were in a desperate fight with Fuji to retain market share in film, as the digital camera sales were ramping up. Competition is accelerating, of course, and so is innovation. Products As the company grows and develops products, part of its flexibility is lost, because it must sustain the products and protect market share.

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Disrupting Markets – Why PayPal Is Worth More Than Ebay

Adam Hartung

Things we used to sell via garage sale we could now list on eBay. To augment growth eBay realized those selling needed a simple way to collect money from people who lacked a credit card. eBay has run into stiff competition, as CraigsList has grown to take over the “garage sale” and small local business ecommerce.

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A $2.4 Billion Lesson All Innovators Should Heed

Stephen Shapiro

billion in investment, the Revel Casino opened its doors to the Atlantic City Boardwalk on April 2, 2012. Unfortunately, the typical person who visits Atlantic City isn’t looking for an East Coast version of Las Vegas. Let’s face it, the Boardwalk attracts families with children who want to eat cotton candy and hot dogs.

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ISS Software GmbH and Wazoku partner to revolutionise the German insurance industry

Wazoku

This partnership takes digital transformation to a new level, making it a collaborative effort of an ecosystem with one common interest – to upgrade the industry, to stay competitive and to meet current demand faster and better. The company was founded in 2012 and is growing by 80% year on year, having reached over 1,000,000 users globally.

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VC to CV

100%Open

Who’d be a venture capitalist in 2015? Here we examine three alternative ways that are gaining ground. An article a year or two back from Global Corporate Funding stated that between 2010 and 2012, 182 CV units were formed bringing the total number globally to 936. Corporate Venturing. 10% a year. Open innovation.

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Agile Strategy – 16 Strategic Thinking Questions to Explore Disruptive Innovation

BrainZooming

The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics , the sports apparel manufacturer and marketer, in its Inside the Executive Suite. It also uses its agile strategy to market apparel for niche opportunities where it might sell as few as ten t-shirts. via Shutterstock.