Norbert Bol

NOVEMBER 15, 2015

In a recent article (Wicki, 2015) there is an interesting insight of a failed green innovation and the lessons that can be drawn from this example for those who want to seize business opportunities in the green economy. StrategyBlogs (2015). Sustainability is increasingly seen as a driver for innovation. Norbert Bol. Literature.

Learning 40

Learning Innovation Marketing Examples 40

Norbert Bol

NOVEMBER 21, 2015

The development and introduction of new products are important for the long term success of a company. When new products are being introduced to the market, there is always a concern for customer resistence. Companies can better assess first the potential market resistance in general or in specific target groups.

Innovation 40

Innovation Groups Marketing Company 40

Norbert Bol

NOVEMBER 1, 2015

There is an interesting article in press (Hojnik & Ruzzie, 2015) about the drivers of eco-innovations also known as environmental innovations and green innovations. The upcoming article (Hojnik & Ruzzie, 2015) is based on 155 studies on drivers of eco-innovations. Norbert Bol. Literature. Hojnik, J., & Ruzzier, M.

Innovation 40

Innovation Study Resources Course 40

Norbert Bol

JUNE 7, 2015

Companies have a responsibility for the environment and society, but on the other hand companies cannot resolve all the environmental and social problems in the world. Successful companies however view sustainability as one of the biggest trends that will shape the future and use sustainability as an innovation tool. Literature.

Innovation 40

Innovation Social Innovation Trends Learning 40

Norbert Bol

SEPTEMBER 20, 2015

There is scientific evidence that companies with a strong commitment to innovation and sustainability outperform competitors with lower commitments. Expoitative innovation, where companies keep their product line the same but improve processes or product features, did not show the same synergetic effect of sustainability and innovation.

Innovation 40

Innovation Marketing Company Strategic Management 40

Open Innovation EU

SEPTEMBER 6, 2018

Greiner discussed in his work Evolution and Revolution as Organizations Grow that all of the before are true, but change over time for a growing company. But times are changing and organizations are emerging, scaling and managed completely differently. 2015, Christensen, 2011, Birkinshaw & Gibson, 2004, Kelley, 2005).

Technical Review 80

Technical Review Innovation Entrepreneurship Design 80

Norbert Bol

JANUARY 3, 2016

Thinking about the new year I am wondering what the future of sustainability looks like, since almost all countries in the world have agreed in Paris in December to become more sustainable, companies have a sustainability policy and socially responsible investing has become mainstream in the financial markets. Revelli, C.

Entrepreneurship 40

Entrepreneurship Policies Strategy Strategy 40