Norbert Bol

NOVEMBER 29, 2015

In the December 2015 issue of the Journal of Business Research there is an interesting article about positive marketing. Positive marketing is the ideal form of marketing as it aims to create value for the firm and its customers and society. Norbert Bol. Literature. Gopaldas, A.

Marketing 40

Marketing Innovation Examples Strategy 40

Norbert Bol

DECEMBER 28, 2015

The best read strategy blog in 2015 was the blog from 1 February 2015 about “ Sustainability driving innovation “ I personally like this blog the most as well, as it supports the evidence that sustainability strategies stimulate innovation, beacuse sustainability needs new knowledge and capabilities.

Strategy 40

Strategy Strategy Case Study Study 40

Norbert Bol

NOVEMBER 15, 2015

Sustainability is increasingly seen as a driver for innovation. Many innovations however fail or did not succeed yet. In a recent article (Wicki, 2015) there is an interesting insight of a failed green innovation and the lessons that can be drawn from this example for those who want to seize business opportunities in the green economy.

Learning 40

Learning Innovation Marketing Examples 40

Norbert Bol

NOVEMBER 8, 2015

In the December edition of Research Policy there is an interesting article by Tavassoli & Karlsson (2015) about the persistence of innovation. The research of Tavassoli & Karlsson (2015) shows that innovation is persistent. Product innovation shows the most clear path-dependency. Norbert Bol. Literature.

Policies 40

Policies Innovation Product Innovation Innovation Processes 40

Norbert Bol

JUNE 7, 2015

Successful companies however view sustainability as one of the biggest trends that will shape the future and use sustainability as an innovation tool. Companies can use sustainability in their process innovation, product or service innovation, market innovation, brand innovation, company innovation and strategic innovation.

Innovation 40

Innovation Social Innovation Trends Learning 40

Norbert Bol

NOVEMBER 21, 2015

When new products are being introduced to the market, there is always a concern for customer resistence. In the December 2015 edition of the Journal of Economic Psychology there is an interesting article about passive innovation resistance (Heidenreich & Kraemer, 2015). Norbert Bol. Literature.

Innovation 40

Innovation Groups Marketing Company 40

Norbert Bol

NOVEMBER 1, 2015

There is an interesting article in press (Hojnik & Ruzzie, 2015) about the drivers of eco-innovations also known as environmental innovations and green innovations. The upcoming article (Hojnik & Ruzzie, 2015) is based on 155 studies on drivers of eco-innovations. What drives eco-innovation?

Innovation 40

Innovation Study Resources Course 40