Lessons Learned About Innovation Communications from the City of Calgary
IdeaScale
MARCH 22, 2017
Well, when myCityInnovation launched in May of 2016, Calgary didn’t just send out an email blast and call it good. They launched a full internal multi-channel marketing strategy. In this way, all ideators knew that their ideas were valued. This is perhaps the most important engagement tactic you can use: responsiveness.
Let's personalize your content