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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

Well, when myCityInnovation launched in May of 2016, Calgary didn’t just send out an email blast and call it good. They launched a full internal multi-channel marketing strategy. In this way, all ideators knew that their ideas were valued. This is perhaps the most important engagement tactic you can use: responsiveness.

Learning 150
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Organizing for Simultaneous Innovation Capability – key findings from +1,000 companies, republished from Drucker Forum 2016

Innovation 360

In times when the market dynamics, technology development, and diffusion are faster than ever, it is a natural question. Instead, companies can utilize common resources more optimally, improving and caring for today’s profit (H1), developing tomorrow’s profit and market shares (H2) and learning for the future (H3). value proposition).

Company 40
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On the Path to Innovation Maturity

Imaginatik

Do we have clear methods for exploring new opportunity spaces, ideation and scaling our innovations? What we’ve found is a lot of companies begin with crowdsourcing and ideation, and quickly find that is not enough to fill significant growth gaps. Have we defined what successful innovation looks like? How did your organization do?

Ideation 100
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Organizing for Simultaneous Innovation Capability – key findings from +1,000 companies, republished from Drucker Forum 2016

Innovation 360 Group

In times when the market dynamics, technology development, and diffusion are faster than ever, it is a natural question. Instead, companies can utilize common resources more optimally, improving and caring for today’s profit (H1), developing tomorrow’s profit and market shares (H2) and learning for the future (H3). value proposition).

Company 40
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Four steps for using creativity to drive business growth

Brunner

In short, by harnessing creativity as a driver of business growth, according to Marcel Marcondes, AB InBev’s global chief marketing officer. At the very least this should be everyone involved in your marketing process. AB InBev created a Marketing Academy with 4,500 learners across 60 brands and 25 countries.

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5 Ways to Fail at Innovation

Imaginatik

Empower the people with passion, energy, and incentive to carry the torch – rather than perfunctory involvement of the regular folks in Marketing or Engineering. Read our new report on “ How to Win at Corporate/Startup Collaboration 2016 ”. Fail to account for scale-up. Everyone gets excited about a shiny idea, or a cool pilot.

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Environmental, Social, and Governance Strategy in the Workplace

IdeaScale

The overall market for ESG investments has swelled to $8.7 We have the root data, everything about the company itself,” said Lou Maiuri, head of State Street’s analytics and markets businesses. “We Additionally, sustainability ideation has been proven to increase overall innovation performance and competitive advantage.

Strategy 145